il business in movimento: come diventare una mobile enterprise€¦ · 1 #ibmmobile © 2013 ibm...
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© 2013 IBM Corporation1 #IBMMobile
Il business in movimento: come diventare una mobile enterprise
Nicoletta ArmiraglioMobile Offering Manager - IBM Italia
© 2013 IBM Corporation2 #IBMMobile
Reactive security
Rigid infrastructure to
Structured data to
Millions of PCs to billions of mobile devices
massive amounts of unstructured data
Intelligent, proactive protection
an elastic cloud infrastructure
Single transactions to personalized engagement
Static applications to dynamic services
In the new computing era, we have moved from …
© 2013 IBM Corporation3 #IBMMobile
Social
Cloud
Mobile
Internet of Things
Big Data
BusinessCustomers ���� Partners ���� Employees
New technologies present opportunities for business
© 2013 IBM Corporation4 #IBMMobile
Mobile is primary91% of mobile users keep their device within arm’s
reach 100% of the time
Insights from mobile data provide new
opportunities 75% of mobile shoppers
take action after receiving a location based messages
Mobile is about transacting96% year to year increase in mobile cyber
Monday sales between 2012 and 2011
Mobile must create a continuous brand
experience90% of users use multiple screens as channels come
together to create integrated experiences
Mobile enables the Internet of Things
Global Machine-to-machine connections will increase
from 2 billion in 2011 to 18 billion at the end of 2022
© 2013 IBM Corporation5 #IBMMobile
• Transform strategy and operations
• Build and deploy multi-platform mobile applications
• Optimize mobile experience to build loyalty
• Leverage analytics to turn information into insights
• Extend enterprise to mobile with data, service, and
application integration
• Manage and optimize mobile devices, data, and expenses
• Support BYOD and a smarter workforce
• Oversee security, risk and compliance
This new system enables businesses to successfully
© 2013 IBM Corporation6 #IBMMobile
IBM MobileFirst approach
(VP Apps, Developer)
(CIO, IT Exec, CSO)
(CxO, LOB Exec)
(CMO)
Efficiently build and deploy mobile applications
Engage customers in context by leveraging
mobile insights
Secure & Manage the mobile infrastructure to optimize performance
Transform the value chain in ways that drive growth
and ROI
© 2013 IBM Corporation7 #IBMMobile
Cross-PlatformDevelopment
Cross-PlatformDevelopment
Catalog Management
Catalog Management
AppVersioning
AppVersioning
Push Notifications
Push Notifications
AnalyticsAnalytics
IntegrationIntegration
SecuritySecurity
~30%
~70%
Overall Effort
© 2013 IBM Corporation8 #IBMMobile
Industry Solutions
IBM & Partner Applications
Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive
Application & Data Platform
Str
ateg
y &
Des
ign
Ser
vice
s
Cloud & Managed Services
Devices Network Servers
Develo
pm
ent &
Integ
ration
S
ervices
Management AnalyticsSecurity
© 2013 IBM Corporation9 #IBMMobile
IBM MobileFirst enterprise app life cycle solutions
IBM Mobile Enterprise App Development
Lifecycle
DevelopObtain Insight
Manage
Deploy
Instrument
Integrate
Test
Scan & Certify
© 2013 IBM Corporation10 #IBMMobile
Mobile Experience Industry Solutions
Banking Retail Insurance Healthcare� Retail Banking (Mobile
Banking) � SME Banking (Mobile
Banking & Access)� Wealth Management
� Retail Associate Enablement (Save the Sale)
� Retail Consumer Shopping (Customer Loyalty)
� Retail Optimization (Mobile Store Performance Insights)
� Mobile Customer Care (Policy Management & Customer Self Service)
� Mobile Agent Care� Mobile Claims
Management
� Mobile Health & Wellness (Coordinated Care)
� Membership Mgmt. & Claims
� Spending Analysis & Reporting
Government Automotive Telecom Travel� Mobile Workforce� Citizen Access to
Government Services� Business Access to
Government Services
� Connected Vehicle� Integrated Customer
Retail Experience � Mobile Supply Chain &
Operations
� Mobile Customer Operations (Subscription & Service Management)
� Machine-to-Machine (M2M) Communication
� Field Service Management
� Mobile Customer Experience Management
� Smarter Transportation (Mobile Apps)
� Mobile Workforce & Operation Management
Ind
ust
ry
B2C B2B / B2E M2M� Mobile Commerce (Mobile
Payments/ Wallets)� Mobile Loyalty Programs� Mobile Ticketing
� Mobile Workforce� Mobile Salesforce� Mobile Supply Chain Management
� Mobile Asset Management� Fleet Optimization� Connected Devices IOC (Mobile
Analytics)
X-I
nd
ust
ry
© 2013 IBM Corporation11 #IBMMobile
The MobileFirst platform supports a spectrum of deployment options
Public CloudSoftlayer
Public CloudSoftlayer
Run on Pure Application
System
Run on Pure Application
System
Run on Premise,Dedicated HostingRun on Premise,
Dedicated Hosting
How do you leverage these deployment options today?
How effective are current solutions for these options?
Looking forward, what are your top needs for deployment options?
ON PREMISEON
PREMISE
ON
PREMISE
PRIVATE
CLOUD
PRIVATE
CLOUDPUBBLIC CLOUD
© 2013 IBM Corporation12 #IBMMobile
Over 100 MobileFirst case studies...
© 2013 IBM Corporation13 #IBMMobile
Increase user experience and create new communication
channel
- Explore mobile market opportunities- Introduce a new channel communication- Enforce feedbacks process,- Reach a new target audience - Introduce a mobile mindset inside the company
Increase user experience and create new communication
channel
- Explore mobile market opportunities- Introduce a new channel communication- Enforce feedbacks process,- Reach a new target audience - Introduce a mobile mindset inside the company
© 2013 IBM Corporation14 #IBMMobile
Contatto per ulteriori approfondimentiNicoletta Armiraglio, Mobile Offering Manager - IBM Italia nicoletta_armiraglio@it.ibm.com
Contenuti ed offerteibm.com/mobilefirst/it/
Seminiario tecnicoDiscovering the value of IBM Worklight Version 6.120 Marzo – IBM Client Center, Segrateibm.com/software/it/events/workshop.html
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