ignition five 30.11.09

5

30th Nov 2009

1. Posters go digital

Avalon House Hostel, Camden st., is my Dublin Event guide, recently their window display of posters has been replaced with

fancy digital screen. Perhaps a greener advertising solution, however I’m still abit

undecided about its aesthetic!

1. Posters go digital

2. Blackberry mobile U2 Ap

Blackberry compete with Apple in the Mobile application arena with a U2

blackberry only ap. Have a 360 deg tour of the No line on the horizon album.

2. New U2 Blackberry Ap

http://na.blackberry.com/eng/u2/

3. Denny a home is…

We’ve applauded this campaign previously in Ignition 5, but a recent expedition to grafton street saw a more recent creative execution

of the campaign. Making use of unused retail space(in prime

area-bottom of grafton st), denny have taken over a shop front with their “Home is…”

branding.

3. Denny a home is…

4. FOC Search Research on Google

Check how your campaigns are doing by seeing the popularity of your search words –

from the following we can see that searching for carphone Warehouse has increased in line with the pre xmas Press

Activity

4. www.google.com/insights/search

5. Brown thomas xmas window

While the city’s christmas lights were switched on brown thomas unveiled their christmas window. Recent times have seen

BT’s christmas window return to a more nostalgic aesthetic. I for one applaud..hip hip

for beautiful festive decadence!

5. Brown thomas xmas window

Windows go old school