ifma 2014 presentation

The new gig economy and

corporate coworking

Son los nómadas del conocimiento: jóvenes de la generación Y que no quieren entrar en una

empresa como un empleado tradicional porque consideran que eso es un límite a su creatividad y

su afán de conocimiento, explica Maite Moreno, fundadora de la firma Monday Happy Monday

(…) La Vanguardia. Dinero. 29 de octubre de 2014

Millennials

Gone are the days of working in a traditional office environment, where people worked

independently and the only social interactions happened around the coffee machine.

The current design of the physical space is focused on bringing people together to interact and

collaborate. This confirms the importance of interaction and collaboration that the coworking

concept has understood perfectly.

Changes in workplaces

Corporate coworking is the

application of the principle of

the global coworking

movement –communities based

on trust, transparency,

innovation, autonomy and

creativity- in corporate

environments.

CORPORATE COWORKING

EXTENDED

WORKFORCECOMPANIES

1. Traditional coworking 2. Sharing without relationship 3. Friends companies

4. Public-private 5. Private coworking 6. Sponsorship model

Types of coworking and succesful cases

Opposition

1. Corporations 2. Security 3. Human Resources

1. Recruitment opportunities 2. More interactions for learning 3. Energized employees

4. Leadership development 5. Collaboration and innovation 6. Best practices

7. Retaining talent 8. Investment & association

Benefits

“An established company which, in an age demanding

innovation, is not able to innovate, is doomed to

decline and extinction” Peter F. Drucker

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