if this then that social media automation · ifttt is a free social media automation tool that...

Danielle Miller

© 2015 Miller Media Management LLC

Social Media Automation

IF THIS THEN THAT

POP Quiz!

Hashtags are a feature available on which social networks?

A. InstagramB. FacebookC. TwitterD. All of the Above

POP Quiz!

What percentage of Pinterest users report buying something they’ve pinned?

A. 99%B. 88%C. 50%D. 20%

POP Quiz!

How many characters are available for a Tweet including links and hashtags?

A. 120B. 140C. 160D. 180

POP Quiz!

Which is the best day for engagement on Facebook?

A. SaturdayB. MondayC. WednesdayD. Friday

POP Quiz!

Half of online adults in this age range actively use Instagram.

A. 13-17B. 18-29C. 30-39D. 40-49

POP Quiz!

What percentage of the U.S. population reports having a social media profile?

A. 33%B. 53%C. 73%D. 93%

POP Quiz!

Which of these hashtags will NOT work?

A. #90210B. #Dineout4HospiceC. #Maui_SMUGD. #Event2015

POP Quiz!

True or False: Only Facebook profiles can interact in Facebook groups.

A. TrueB. False

True or False: The average interaction % on Instagram is up to 10 times higher than on Facebook.

A. TrueB. False

POP Quiz!

POP Quiz!

True or False: You can see a 5x increase in retweets just by adding an image.

A. TrueB. False

POP Quiz! Answers

POP Quiz! Answers

1. D - All of the Above2. B - 88%3. B - 1404. D - Friday5. B - 18-296. C - 73%7. A - #902108. True9. True10. False - 9x increase

What You’ll Learn Today

Best PracticesWhat is IFTTT? Recipes, Triggers, and Actions

What is IFTTT?

IFTTT is a free social media automation tool that connects your favorite apps together using recipes made of triggers and actions.

What is IFTTT?

www.IFTTT.com

If This Then ThatRecipe

Trigger Action

✔ Open an Account

✔ Connect Channels

✔ Create Recipes

✔ Choose Triggers

✔ Test Actions

Getting Started

Open An Account

Choose an email address you actually check. IFTTT will email you with alerts when a Recipe or Channel encounters a serious issue.

Connecting Channels

Social Media Channels

✔ Facebook PAGES✔ Pinterest✔ Twitter✔ Instagram✔ Buffer✔ Bitly✔ Feedly✔ Date & Time

Triggers: Facebook Pages

Actions: Facebook Pages

Recipes: Facebook Pages

Update your profile picture and automatically sync your twitter picture to match.

Send your instagrams to Facebook as photos (not links!)

Triggers: Twitter

Actions: Twitter

Recipes: Twitter

Send out a weekly tweet or holiday message.

Send your instagrams to Twitter as photos (not links!)

Triggers: Instagram

Actions: Instagram

Recipes: Instagram

Send out a weekly tweet or holiday message.

Send your instagrams to Twitter as photos (not links!)

✔ Test your recipes

✔ Browse popular recipes

✔ Don’t over automate

✔ Turn recipes on/off as needed

✔ Think outside the box

Best Practices