iea dsm task 24 behave presentation 2014
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Subtasks of Task XXIVsocial media and
Task XXIV
Dr Sea Rotmann Operating Agent
BEHAVE Conference, Sept 3-4, 2014
Closing the Loop - Behaviour Change in DSM: From Theory to Practice
IEA DSM TASK 24
2
Some special features of Task XXIV
Text
Premise for Task XXIVWhat’s special about
Task 24?
2
Some special features of Task XXIV
Text
Premise for Task XXIVWhat’s special about
Task 24?
2
Some special features of Task XXIV
Text
Premise for Task XXIVWhat’s special about
Task 24?
2
Some special features of Task XXIV
Text
Premise for Task XXIVWhat’s special about
Task 24?
2
Some special features of Task XXIV
Text
Premise for Task XXIVWhat’s special about
Task 24?
2
Some special features of Task XXIV
Text
Premise for Task XXIVWhat’s special about
Task 24?
2
Some special features of Task XXIV
Text
Premise for Task XXIVWhat’s special about
Task 24?
Participating countries
Participating countries
Participating countries
16 countries25 Tasks
Participating countries
16 countries25 Tasks
Task 24
Participating countries
16 countries25 Tasks
Task 24
Participating countries
16 countries25 Tasks
Task 24
4
Target Audience of Task XXIV
Pics via: theinnovativeeducator.blogspot.com, dreamstime.com, agu.org, lifesupplemented.org, rassutassu.com, change.comminit.com
1Intermediaries
Policymakers Researchers
Industry
The Third Sector
Our Audience
4
Target Audience of Task XXIV
Pics via: theinnovativeeducator.blogspot.com, dreamstime.com, agu.org, lifesupplemented.org, rassutassu.com, change.comminit.com
1Intermediaries
Policymakers Researchers
Industry
The Third Sector
Our Audience
understandingTHE BEHAVIOUR
OF THE BEHAVIOUR CHANGERS
Subtasks of Task XXIVSubtasks
5- Social media expert platform
1- Helicopter view of models,
frameworks, contexts, case
studies and evaluation
metrics
2- In depth
analysis in areas of
greatest need
3- Evaluation tool
for stakeholders
4- Country-
specific project ideas, action
plans and pilot projects
Subtasks of Task XXIVSubtask V - expert
platform
-125 videos & presentations-75 photos-6 blogs-18 events-21 discussion fora-3 member groups
7
Some special features of Task XXIV
Text
Premise for Task XXIVSubtask 5 - Expert Platform
>
8
Some special features of Task XXIV
Text
Premise for Task XXIVSubtask 5 - Main lessons
A social media platform is/not:
8
Some special features of Task XXIV
Text
Premise for Task XXIVSubtask 5 - Main lessons
A social media platform is/not:
A good place to ‘collect’ experts and info
8
Some special features of Task XXIV
Text
Premise for Task XXIVSubtask 5 - Main lessons
A social media platform is/not:
A good place to ‘collect’ experts and info A good broadcasting tool
8
Some special features of Task XXIV
Text
Premise for Task XXIVSubtask 5 - Main lessons
A social media platform is/not:
A good place to ‘collect’ experts and info A good broadcasting tool A good way of measuring Task impact (GA)
8
Some special features of Task XXIV
Text
Premise for Task XXIVSubtask 5 - Main lessons
A social media platform is/not:
A good place to ‘collect’ experts and info A good broadcasting tool A good way of measuring Task impact (GA) A silver bullet for making people talk
8
Some special features of Task XXIV
Text
Premise for Task XXIVSubtask 5 - Main lessons
A social media platform is/not:
A good place to ‘collect’ experts and info A good broadcasting tool A good way of measuring Task impact (GA) A silver bullet for making people talk A way of making busy experts use social media
8
Some special features of Task XXIV
Text
Premise for Task XXIVSubtask 5 - Main lessons
A social media platform is/not:
A good place to ‘collect’ experts and info A good broadcasting tool A good way of measuring Task impact (GA) A silver bullet for making people talk A way of making busy experts use social media A way of easily managing files
8
Some special features of Task XXIV
Text
Premise for Task XXIVSubtask 5 - Main lessons
A social media platform is/not:
A good place to ‘collect’ experts and info A good broadcasting tool A good way of measuring Task impact (GA) A silver bullet for making people talk A way of making busy experts use social media A way of easily managing files
==> also created a Wiki to make case studies more easily accessible (www.ieadsmtask24wiki.info)
9
Some special features of Task XXIV
Text
Premise for Task XXIVThe story of Task 24
9
Some special features of Task XXIV
Text
Premise for Task XXIVThe story of Task 24
9
Some special features of Task XXIV
Text
Premise for Task XXIVThe story of Task 24
9
Some special features of Task XXIV
Text
Premise for Task XXIVThe story of Task 24
9
Some special features of Task XXIV
Text
Premise for Task XXIVThe story of Task 24
9
Some special features of Task XXIV
Text
Premise for Task XXIVThe story of Task 24
Subtasks of Task XXIVMany hurdles to overcome
wrong, but some of
George E.P. Box (1979)
Towards a multiple models approach
Subtasks of Task XXIVInterdisciplinary silos
Subtasks of Task XXIVInterdisciplinary silos
Subtasks of Task XXIVEureka!
Subtasks of Task XXIVEureka!
Subtasks of Task XXIVenergy stories: personal
Subtasks of Task XXIVenergy stories: personal
YOUTUBE: https://www.youtube.com/watch?
v=wbe83S8FfO0&list=UU_p3PlWDpLyDBh8TwUBmVHQ
Subtasks of Task XXIVCountry storiesIEA DSM – Task XXIV
Belgian Story
Brussels, September 7, 2012
Swiss Energy Strategy and research projects
concerning behavior change
Dr. Aurelio Fetz, Market Regulation, Swiss Federal Office of Energy
Workshop IEA DSM Task 24, 15.10.2013
The New Zealand energy story
Sea Rotmann and Janet Stephenson
demand-side^
Norwegian Energy Story
Subtasks of Task XXIVCountry storiesIEA DSM – Task XXIV
Belgian Story
Brussels, September 7, 2012
Swiss Energy Strategy and research projects
concerning behavior change
Dr. Aurelio Fetz, Market Regulation, Swiss Federal Office of Energy
Workshop IEA DSM Task 24, 15.10.2013
The New Zealand energy story
Sea Rotmann and Janet Stephenson
demand-side^
Norwegian Energy Story- a true frontier story of DSM roll-out in South Africa !
BarryBredenkamp , ( SANEDI) and Dr Mathilda du Preez, (University of Pretoria)
The Good, the Bad and the Ugly
17 March 2014
15
The Monster
16
Subtask I - Helicopter OverviewPremise for Task XXIVworked examples in Task 24
Domain/CountryCases and used theories/models
Netherlands New Zealand Switzerland Italy Austria Norway Sweden Belgium UK Other countries
Smart Metering/Feedback
Jouw Energie Moment
Theories/Models used:Expectancy Value TheoryDesign with IntentInterpretation for sustainable behaviour
Responses to Time Varying Prices for Electricity (Otago Uni)
Theories/Model used: Classical Economics and marketing
Smart Metering Zurich Pilot EWZ and EKZ
Theories/Model used: behavioural economics and social norms/comparisons
Time of Use Tariff
Theories/Models:Classical Economics
Die Energiejagd
Theories/Models:Shared learning,Social Norming,freezing/unfreezing
Demosteinkjer
Theories/Models:Theory of Planned Behaviour
Clockwise
Theories/Models:Constructivist Learning TheoryShared learning
Rettie, Ruth CHARM
Theories/Models used:social norms approachpractice theory
Spain (Juan Pablo Garçia): VERDIEM
Theories/Models:Classical Economics
Smart Metering/Feedback
Smart Metering EKT Dietikon
Theories/Model used: behavioural model of residential energy use by Raaij & Verhallenbehavioural economics and social norms/comparisons
!CO2 Management
Theories/Models:Classical Economics
Portugal (Joane Abreu): Smart meter feedback in North
Theories: Nudge, classical economics, moments of change
Smart Metering/Feedback
Munx Repower website
Theories/Model used: behavioural economics, social norming
US (Michela Beltracchi):Opower feedback programme
Models: Cialdini’s Social Norming
Retrofitting Blok voor Blok aanpak, retrofitting programme
Theories/models used:Behavioural economics
Warm Up New Zealand: Heat Smart
Theories/Models used: social marketing; social norms; classical economic; TPB
Swiss Building Retrofit Program
Models: Classical Economics
Retrofitting of Myhrenenga Housing
Theories: TPB
Building retrofits
Theories: Shared Learning
Retrofitting
2000 Watts Society (housing)
Models: Ethics, long-term visioning
SMEs De Groene Daad
Theory/model used: Nudge
EECA SME Crown Loans Scheme
Theory/model used: originally based on TPB; changed to social learning and social norm theories
Energy-Model and SME-Model from (EnAW)
Theories/Models used:Classical EconomicsSocial norm
Finnfjord
Theories: Leadership
Build4Change
Model: Nudge
Energy Cultures SMEs pilot
Model used: Energy CulturesMobility Het Nieuwe Rijden (the
New Driving)
Theories and models used: Psychology: Henry A Murray (1938) and the acceptability/availability model of behaviour by Rose (1990).
Active a2b
Theory/models used: Norm Activation TheoryElaboration Likelihood ModelStern’s Principles for InterveningTriandis TIBLewin’s Unfreezing/RefreezingMcKenzie-Mohr
2000 Watt on mobility
Models: Ethics, long-term visioning
Electric vehicles Nobil
Theories/Models used: TPB
Stockholm congestion tax
Models: activity based models
Chatterton & Wilson Framework
Combining individualistic (eg Triandis) and societal (Practice theory) approaches to help UK policymakers
Kevin Luten UrbanTrans (Australia)
Transport behaviour change based on BJ Fogg
Mobility
NZ Post Transport Driver behaviour training
Theory/models used: Value Action Gap Theory
Fuel consumption of newly purchased cars
Theory of Planned Behaviour (TPB) and Norm-Activation Model (NAM)
Case studies collected for IEA DSM Task 24 in transport, building retrofits, SMEs and smart metering Note: Blue boxes denote government-led policies and programmes, green boxes denote business, research or community-led programmes and pilots
17
Subtask I - Helicopter OverviewPremise for Task XXIVStorytelling
17
Subtask I - Helicopter OverviewPremise for Task XXIVStorytelling
Narratives = social science tool aimed at providing way to explore how big events (policies) impact on small scale (individuals)
17
Subtask I - Helicopter OverviewPremise for Task XXIVStorytelling
Narratives = social science tool aimed at providing way to explore how big events (policies) impact on small scale (individuals)
Allow for quick, practical and useful understanding of complexity of interconnected factors in behaviour research
17
Subtask I - Helicopter OverviewPremise for Task XXIVStorytelling
Narratives = social science tool aimed at providing way to explore how big events (policies) impact on small scale (individuals)
Allow for quick, practical and useful understanding of complexity of interconnected factors in behaviour research
We all turn everything into a narrative in order to remember it
17
Subtask I - Helicopter OverviewPremise for Task XXIVStorytelling
Narratives = social science tool aimed at providing way to explore how big events (policies) impact on small scale (individuals)
Allow for quick, practical and useful understanding of complexity of interconnected factors in behaviour research
We all turn everything into a narrative in order to remember it
Is there less bias when telling facts in a narrative format rather than in ‘hard’ figures, facts and stats?
Target Audience of Task XXIVA shared language for collaboration?
Stories are powerful because they transport us into other people’s worlds but, in doing that, they change the way our brains work and potentially change our brain chemistry — and that’s what it means to be a social creature. Paul Zak, Neuroeconomist
“
“
"The Interpreter" - is a left hemisphere function that organises our memories into plausible stories. Michael Gazzaniga, Cognitive Neuroscientist
Evolution has wired our brains for storytelling. A story, if broken down into the simplest form is a connection of cause and effect. We make up (short) stories in our heads for every action and conversation. Whenever we hear a story, we want to relate it to one of our existing experiences. Uri Hasson, psychologist
The ‘narrative turn’: Storytelling sociology views lived experience as constructed, at least in part, by the stories people tell about it. Berger & Quinney, sociologists
19
Different stories
19
Different stories
19
Different stories
19
Different stories
19
Different stories
19
Different stories
20
Several of our Retrofitting cases informed by neoclassical economics: money and information
http://www.contemporaryartdaily.com/wp-content/uploads/2012/02/2.jpghttp://pinterest.com/kyrpersa/homo-economicus/
Neoclassical economics retrofitting
21
The story of neoclassical economics and retrofitting
Money makes the world go round
You need to change your home’s energy use and we will help you by paying (part of) its retrofitting
By the way, you need to pay up first and it might take a while before we pay you back
The info we need from you will teach you all you need to know.
You only need to make a one-off decision to invest
We have the technology you need, contractors or installers (you will need to find/choose) will put it in and that’s it!
If you do not understand the technology, just don’t touch the buttons…
You will save money for a nice weekend to the Bahamas
You only need to give us a bill from your installer, we probably won’t check how much energy you actually saved
What counts for us is how many m2 are insulated, how many homes are retrofitted or how much money is spent. Oh yes, and how many kWh are saved of course!
We will do the number crunching, don't worry, we do not need to know what you actually saved, we will use models to calculate all energy savings
But if you want to know how much energy you saved, buy a metering device.
21
The story of neoclassical economics and retrofitting
Money makes the world go round
You need to change your home’s energy use and we will help you by paying (part of) its retrofitting
By the way, you need to pay up first and it might take a while before we pay you back
The info we need from you will teach you all you need to know.
You only need to make a one-off decision to invest
We have the technology you need, contractors or installers (you will need to find/choose) will put it in and that’s it!
If you do not understand the technology, just don’t touch the buttons…
You will save money for a nice weekend to the Bahamas
You only need to give us a bill from your installer, we probably won’t check how much energy you actually saved
What counts for us is how many m2 are insulated, how many homes are retrofitted or how much money is spent. Oh yes, and how many kWh are saved of course!
We will do the number crunching, don't worry, we do not need to know what you actually saved, we will use models to calculate all energy savings
But if you want to know how much energy you saved, buy a metering device.
22
Behavioural economics retrofitting
enayetkabir.blogspot.comgreenbookblog.com
Several of our Retrofitting cases informed by behavioural economics
23
The story of behavioural economics & retrofitting
Money still makes the world go round
By the way, you still need to pay up first and it might take a while before we pay you back
The info we need from you will teach you all you need to know
You have many choices but we will design choice architecture to ensure you make the right one to retrofit your home
You only need, not only for yourself but for the sake of all, to make a one-off decision to invest
And to do so, we have the money, technology you need and we will design rules, regulations, institutions, or infrastructure that will nudge you in the right direction
You will save money, or the environment or whatever matters to you
You only need to give us a bill from your installer, we won’t check how much actual energy was saved
What counts for us is how many m2 are insulated, how many homes are retrofitted or how much money is spent. Oh yes, and how many kWh are saved of course!
We will do the number crunching, don't worry, we do not need to know what you actually saved, we will use models to calculate all energy savings
But if you want to know how much energy, CO2, trees or polar bears you saved, buy a metering device
23
The story of behavioural economics & retrofitting
Money still makes the world go round
By the way, you still need to pay up first and it might take a while before we pay you back
The info we need from you will teach you all you need to know
You have many choices but we will design choice architecture to ensure you make the right one to retrofit your home
You only need, not only for yourself but for the sake of all, to make a one-off decision to invest
And to do so, we have the money, technology you need and we will design rules, regulations, institutions, or infrastructure that will nudge you in the right direction
You will save money, or the environment or whatever matters to you
You only need to give us a bill from your installer, we won’t check how much actual energy was saved
What counts for us is how many m2 are insulated, how many homes are retrofitted or how much money is spent. Oh yes, and how many kWh are saved of course!
We will do the number crunching, don't worry, we do not need to know what you actually saved, we will use models to calculate all energy savings
But if you want to know how much energy, CO2, trees or polar bears you saved, buy a metering device
24blogs.scientificamerican.com
Systemic approaches and retrofitting
25
Systemic approaches and retrofitting
Together we will make the world go round
You embody what we need to know and change: do, feel, learn
We will help you understand and use the technology, and train those that install and sell it to you
We will create a supportive material, institutional and social environment
Your needs are important so we need to do this together, as if this were your kitchen or bathroom!
Your life will change
It's all about us now, and our grandchildren
Quality matters and we will keep learning and sharing
If we need to be flexible we will
This is only the start of a long way and your home is the first step
We will monitor, calculate and report on energy, money, health, welfare, comfort, wellbeing
And learnings based on qualitative and quantitative inputs will be shared (with you)
We will help you figure out what your impact is to be able to make sure you get where we collectively want to!
25
Systemic approaches and retrofitting
Together we will make the world go round
You embody what we need to know and change: do, feel, learn
We will help you understand and use the technology, and train those that install and sell it to you
We will create a supportive material, institutional and social environment
Your needs are important so we need to do this together, as if this were your kitchen or bathroom!
Your life will change
It's all about us now, and our grandchildren
Quality matters and we will keep learning and sharing
If we need to be flexible we will
This is only the start of a long way and your home is the first step
We will monitor, calculate and report on energy, money, health, welfare, comfort, wellbeing
And learnings based on qualitative and quantitative inputs will be shared (with you)
We will help you figure out what your impact is to be able to make sure you get where we collectively want to!
26
Subtask I - Helicopter OverviewPremise for Task XXIVTypes of stories: retrofitting
Once upon a time... there was a beautiful country called New Zealand,which had very cold, damp houses.
Every day...Kiwis shivered and froze, but they just told each other to stop being a sissy and put on another jumper.
But, one day...the new right-wing Government decided it needed to show it wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It was meant to insulate a quarter of the housing stock, create many jobs and a new market, and reduce energy use, energy bills and CO2.
Because of that...the Energy Efficiency and Conservation Authority set about tendering for the best contractors in the country to fulfil this lofty goal.
But then...they realised that people weren’t that interested in insulation, they rather spent their money on a new kitchen and kept putting on those jumpers!
Because of that... they concentrated on using Third Party Providers and other community groups to ensure that at least the most needy and vulnerable people got free insulation and clean heating installed.
So, finally... they did an evaluation of the programme and found that the real benefits - $5 for every $1 spent, lay in the health improvements, not a new market or energy savings or lower bills.
And, ever since then... The other Kiwis also slowly realised that being warm and cozy in your home was maybe just as important as having a new kitchen.
27
Subtask I - Helicopter OverviewPremise for Task XXIVthe short stories: retrofitting
Once upon a time... there was a beautiful country called New Zealand,which had very cold, damp houses.
Every day...Kiwis shivered and froze, but they just told each other to stop being a sissy and put on another jumper.
But, one day...the new right-wing Government decided it needed to show it wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It was meant to insulate a quarter of the housing stock, create many jobs and a new market, and reduce energy use, energy bills and CO2.
Because of that...the Energy Efficiency and Conservation Authority set about tendering for the best contractors in the country to fulfil this lofty goal.
But then...they realised that people weren’t that interested in insulation, they rather spent their money on a new kitchen and kept putting on those jumpers!
Because of that... they concentrated on using Third Party Providers and other community groups to ensure that at least the most needy and vulnerable people got free insulation and clean heating installed.
So, finally... they did an evaluation of the programme and found that the real benefits - $5 for every $1 spent, lay in the health improvements, not a new market or energy savings or lower bills.
And, ever since then... The other Kiwis also slowly realised that being warm and cozy in your home was maybe just as important as having a new kitchen.
27
Subtask I - Helicopter OverviewPremise for Task XXIVthe short stories: retrofitting
Once upon a time... there was a beautiful country called New Zealand,which had very cold, damp houses.
Every day...Kiwis shivered and froze, but they just told each other to stop being a sissy and put on another jumper.
But, one day...the new right-wing Government decided it needed to show it wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It was meant to insulate a quarter of the housing stock, create many jobs and a new market, and reduce energy use, energy bills and CO2.
Because of that...the Energy Efficiency and Conservation Authority set about tendering for the best contractors in the country to fulfil this lofty goal.
But then...they realised that people weren’t that interested in insulation, they rather spent their money on a new kitchen and kept putting on those jumpers!
Because of that... they concentrated on using Third Party Providers and other community groups to ensure that at least the most needy and vulnerable people got free insulation and clean heating installed.
So, finally... they did an evaluation of the programme and found that the real benefits - $5 for every $1 spent, lay in the health improvements, not a new market or energy savings or lower bills.
And, ever since then... The other Kiwis also slowly realised that being warm and cozy in your home was maybe just as important as having a new kitchen.
27
Subtask I - Helicopter OverviewPremise for Task XXIVthe short stories: retrofitting
Once upon a time... there was a beautiful country called New Zealand,which had very cold, damp houses.
Every day...Kiwis shivered and froze, but they just told each other to stop being a sissy and put on another jumper.
But, one day...the new right-wing Government decided it needed to show it wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It was meant to insulate a quarter of the housing stock, create many jobs and a new market, and reduce energy use, energy bills and CO2.
Because of that...the Energy Efficiency and Conservation Authority set about tendering for the best contractors in the country to fulfil this lofty goal.
But then...they realised that people weren’t that interested in insulation, they rather spent their money on a new kitchen and kept putting on those jumpers!
Because of that... they concentrated on using Third Party Providers and other community groups to ensure that at least the most needy and vulnerable people got free insulation and clean heating installed.
So, finally... they did an evaluation of the programme and found that the real benefits - $5 for every $1 spent, lay in the health improvements, not a new market or energy savings or lower bills.
And, ever since then... The other Kiwis also slowly realised that being warm and cozy in your home was maybe just as important as having a new kitchen.
27
Subtask I - Helicopter OverviewPremise for Task XXIVthe short stories: retrofitting
example: insulation subsidies
But over the ditch, it got more serious...
example: insulation subsidies
But over the ditch, it got more serious...
example: insulation subsidies
But over the ditch, it got more serious...
29
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
29
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
29
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
A love story about warm, dry homesWarm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
29
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
A love story about warm, dry homesWarm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
Love conquers all
29
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
A love story about warm, dry homesWarm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
Love conquers all
Subtasks of Task XXIVTHE HITCHHIKER’S GUIDE to DSM
Rule #1
29
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
A love story about warm, dry homesWarm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
Love conquers all
Subtasks of Task XXIVTHE HITCHHIKER’S GUIDE to DSM
Rule #1
29
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
A love story about warm, dry homesWarm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
Love conquers all
Subtasks of Task XXIVTHE HITCHHIKER’S GUIDE to DSM
Rule #1
29
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
A love story about warm, dry homesWarm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
Love conquers all
Subtasks of Task XXIVTHE HITCHHIKER’S GUIDE to DSM
Rule #1A 3-part story of daring research collaborations on energy
behaviour and demand response
29
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
A love story about warm, dry homesWarm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
Love conquers all
Subtasks of Task XXIVTHE HITCHHIKER’S GUIDE to DSM
Rule #1A 3-part story of daring research collaborations on energy
behaviour and demand response
29
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
A love story about warm, dry homesWarm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
Love conquers all
Subtasks of Task XXIVTHE HITCHHIKER’S GUIDE to DSM
Rule #1A 3-part story of daring research collaborations on energy
behaviour and demand response
30
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
30
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
!"#$%&'()$"*+$#,-#'#)$*$,#%$#'*.$-"#$/,-"'&0&1#,#$
&,$-"#$2(&3*($#,45'&,6#,-
7*15,2$-"#$89-9'#:$$-&%*')+$*$2'##,$#1&,&6;$5,$<#%$=#*(*,)
Growth in global population
Climate change
Pressures
Challenges Challenges
Ocean acidification
Air pollution
Increasing consumption of resources
Lowering emissions will require changes in patterns of production and consumption, but need not result in
SOCIAL AND ECONOMIC CHALLENGES
“Collaborative multi-stake-holder action is required as businesses, governments, or civil society alone do not have both the tools and the authority to tackle systemic risks”
“Global Risks 2014”,World Economic Forum
ENVIRONMENTAL CHALLENGES
!"#$%%&"%'(&()*"'+&"#%&%$+,%"
Reduced qualityof freshwater
Biodiversity loss
30
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
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References: !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!&!!!L3*>0.)_1!R?7!G.%<<%5!`?7!M335%!X?7!"%)0035!a?7!O+#=85!P?G?7!T#1;85!
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30
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
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References: !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!&!!!L3*>0.)_1!R?7!G.%<<%5!`?7!M335%!X?7!"%)0035!a?7!O+#=85!P?G?7!T#1;85!
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So...what’s the story?
So...what’s the story?
So...what’s the story?
- There is no silver bullet anywhere
So...what’s the story?
- There is no silver bullet anywhere- Homo economicus doesn’t exist in energy
So...what’s the story?
- There is no silver bullet anywhere- Homo economicus doesn’t exist in energy- Habits are the most difficult thing to break
So...what’s the story?
- There is no silver bullet anywhere- Homo economicus doesn’t exist in energy- Habits are the most difficult thing to break- We need to look a whole-system, societal change
So...what’s the story?
- There is no silver bullet anywhere- Homo economicus doesn’t exist in energy- Habits are the most difficult thing to break- We need to look a whole-system, societal change- This can’t be done in isolation by one sector - collaboration is key
So...what’s the story?
- There is no silver bullet anywhere- Homo economicus doesn’t exist in energy- Habits are the most difficult thing to break- We need to look a whole-system, societal change- This can’t be done in isolation by one sector - collaboration is key- Social media and networks are really good (theoretically) for it
So...what’s the story?
- There is no silver bullet anywhere- Homo economicus doesn’t exist in energy- Habits are the most difficult thing to break- We need to look a whole-system, societal change- This can’t be done in isolation by one sector - collaboration is key- Social media and networks are really good (theoretically) for it- But: professionals are very weary to use it
So...what’s the story?
- There is no silver bullet anywhere- Homo economicus doesn’t exist in energy- Habits are the most difficult thing to break- We need to look a whole-system, societal change- This can’t be done in isolation by one sector - collaboration is key- Social media and networks are really good (theoretically) for it- But: professionals are very weary to use it- It’s also hard to find the right people and break down silos
So...what’s the story?
- There is no silver bullet anywhere- Homo economicus doesn’t exist in energy- Habits are the most difficult thing to break- We need to look a whole-system, societal change- This can’t be done in isolation by one sector - collaboration is key- Social media and networks are really good (theoretically) for it- But: professionals are very weary to use it- It’s also hard to find the right people and break down silos- Everyone has a piece of the puzzle but we haven’t fit it together
So...what’s the story?
- There is no silver bullet anywhere- Homo economicus doesn’t exist in energy- Habits are the most difficult thing to break- We need to look a whole-system, societal change- This can’t be done in isolation by one sector - collaboration is key- Social media and networks are really good (theoretically) for it- But: professionals are very weary to use it- It’s also hard to find the right people and break down silos- Everyone has a piece of the puzzle but we haven’t fit it together- We need a shared learning and collaboration platform that works
So...what’s the story?
- There is no silver bullet anywhere- Homo economicus doesn’t exist in energy- Habits are the most difficult thing to break- We need to look a whole-system, societal change- This can’t be done in isolation by one sector - collaboration is key- Social media and networks are really good (theoretically) for it- But: professionals are very weary to use it- It’s also hard to find the right people and break down silos- Everyone has a piece of the puzzle but we haven’t fit it together- We need a shared learning and collaboration platform that works- We also need a shared language based on narratives
So...what’s the story?
- There is no silver bullet anywhere- Homo economicus doesn’t exist in energy- Habits are the most difficult thing to break- We need to look a whole-system, societal change- This can’t be done in isolation by one sector - collaboration is key- Social media and networks are really good (theoretically) for it- But: professionals are very weary to use it- It’s also hard to find the right people and break down silos- Everyone has a piece of the puzzle but we haven’t fit it together- We need a shared learning and collaboration platform that works- We also need a shared language based on narratives
- It’s all about the people!
The way we look at the Energy System
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The way we look at the Energy System
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SUPPLY --> T&D --> TECHNOLOGY --> USER
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Target Audience of Task XXIVAnother way we could look at the Energy System
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Subtasks of Task XXIVwant to hear more of
our story?
to join the expert platform: drsea@orcon.net.nz
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