ideamart: case study in service innovation success, shafraz rahim, dialog axiata

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Service Innovation Case Study By Shafraz Rahim

Developer Relations and Platform EvangelistDialog Axiata PLC, Sri Lanka

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Over 9000 Applications

Over 5000 Service

Providers

Over 40Mn API

Calls/month

Best Technology

EnablerGlomo, 2015

Multi operator

A significant Revenue

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community

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7 Typical Telco Complains

• Too many processes?• Not more than 10

products an year?

• Process Specialists?

• Lack of Agility?

• Innovation is just R&D? Internal and External?

• We have resources, what next?

• OTT killing MNOs? How can we fight or collaborate?

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ThePEGMEPSModelBy Ideamart

• Platform• Education• Governance• Monetization• Engagements• Partnerships

Leadership

The Right Team

• Support

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2012 2013 2014 2015 2016

Ideamart Revenue Growth

Total Revenue

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ThePlatform

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RESTful APISMS USSD CaaS Subscription LBS

TemplateIVR WebRTC

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ThePlatform

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TheEducation Over 200

Educational Sessions

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TheGovernance

• In built governance • App & Marketing material approval • ATL campaign approvals • Zero Tolerance Policy• Quality Control Sanity Checks End User Calls Service Provider Calls• Community Self governance• Developer – SP agreements• Marketing agency governance• Reconciliation of payments

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TheMonetization

• By default monetized• Facilitate Different Revenue Models

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TheEngagements

• Hackathons (22)• School Coding Competitions (4) • Agents of Influence Program (20)• One to one mentoring • Idea brainstorming • Work space for start ups • Outsource technological projects

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TheEngagements

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ThePartnerships

Long Tail

EnterpriseMobile Internet Fulfillment Exchange – MIFEBy Axiata Digital Services

GSMA EcosystemAccelerator

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TheSupport

• Technical Support 1st Level (Developer Support) 2nd Level

• Non Technical Support

• Marketing Support

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TheRoad Map2017

• Exposing min 3 Developer APIs (Q1)

• On boarding local MNOs (Q2) , international MNOs (Q3)

• I Say You Do to revolutionize our lifestyles (Q1 – Q4)

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Q/A