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June 2019

Ideal Patient Avatar

DEMOGRAPHICAge Range?

Financial status

Income Range?

Marital Status?

Where they live?

HOW DO THEY SPEND THEIR TIME

MEDIA •to frequent?

•

VALUES & BELIEFSSocial?

Spiritual?

Physical?

Ideal Avatar

Think of ideal patients / referrers, the ones you love to work with and answer the following questions.

© Savvy DentistIDEAL PATIENT AVATAR

WITH DENTISTS •

my profession?

WITH DENTAL HEALTH • When it comes to dental health, what are the 5 biggest problems or issues of

• What is their worse case scenario

WITH THEMSELVES • What are they saying to themselves in their head about their 5 biggest

themselves?

JUST BEFORE BUYING MY SERVICE •

product or service?

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© Savvy DentistIDEAL PATIENT AVATAR

SPEND • What other business do they frequent and spend money at. What other

business serve this person

ASPIRATIONS • What are their aspira t ons and desires

• How do they see your business contribu t ng to achieving those

• What does the purchase of your service say about them(in terms of their personality and character)

$$ CAPABILITY • Who makes the booking / purchasing decisions

IN LARGE LETTERS, GIVE YOUR AVATAR A HUMAN NAME • What

Ideal Avatar

© Savvy DentistIDEAL PATIENT AVATAR

Suite 8, Southern Cross House, 9 McKay Street, Turner, ACT 26121300 66 83 84 · hello@drjessegreen.com · www.drjessegreen.com