idea sandbox background aug '09

Idea Sandb×

PROGRAM

THEIDEASANDBOX

"The right place for the left brain"Opening Washington DC - 2010

Paul Williams 202-506-9537paul@idea-sandbox.com | www.idea-sandbox.com

August, 2009

THE PROBLEM

boring

uninspiring

distracted

poorlyled

withoutprocess

MOST MEETINGS

ARE

Idea Sandbox does for meetings whatWalt Disney did for amusement parks.“ ”

THE BIG IDEA

with the rightPROCESS

the rightPEOPLE

at the rightPLACE

THE SOLUTION

PEOPLE

PROCESS

PLACE

The perfect brain storm.Providing the right PEOPLE, the right PROCESS and tools, all within a truly inspiring PLACE.

THE BIG IDEA

Disneylandfor the mind

Think smarter,not harder.

Brainstormersare surrounded with an

experience like no other.An experience that

allows magic to happen - remarkable ideas.

Idea Sandboxcreates and re-creates the perfect conditions

for generating remarkable ideas.

SERVICES

PEOPLE

PROCESS

PLACE

Free Range Brainstorming

GuidedBrainstorming

Presentations

Workshops & Mini-Courses

1

2

3

4

COMPETITION

$0 - NONE HIGH $15INVESTMENT

HIGH

LOW

hotel meeting room conference

center space

brainstormvenue

INSP

IRA

TIO

NIdea Sandbox

$7k

$6kroom only

$4k

$4.5k

$11kwith facilitation

free

youroffice

"unique"venues

$6k

1

2

3

WHERE

Washinton DC Metro Area

EasternSeaboard

Major Cities with DC as Destination

NorthAmerica

Europe

Primary

Secondary

Broader

Medium-sized "service based" companies

Large"service-based" companies

Consultants

Advertising Agencies

TYPE

MeetingPlanners

TARGET AUDIENCE

MarketingTeams

SeniorLeadership

ProductTeams

HumanResources

WHO

Those With Their Own Clients

WHAT IT SHOULD FEEL LIKE

Discovery

MysteryTechnical

Bright

CleanWe're not in Kansas

anymoreThis is a place where I

really feel creative.

Stuff catches your attention, but it's not

distracting.Organized,

but not too slick

Retro

Purposeful

Theatrical

Warm

Friendly

Comfortable

Safe

Produced

Organized

Choreographed

Credible

Intimate

Theater-like focal points

Playful

Remarkable

A BitMagical

Entertaining

A Production

Approachable

ROOM REQUIREMENTS

Flexible seating, ability to easily re-arrange the space

Ability to create break-out areas

Nooks in overall space - to allow break-out aress

Surfaces for posting information

(e.g. flip chart pages)

Large surfaces to capture information

Ability to quickly transform information

into digital format

Large surfaces to present information

digitally

Digital Camera Mounts

Whiteboards

Clear, frosted back-lit glass

panels

CorkBoards

LCD Projector

need traditional novel

Magic Touch Digital Panels

movable walls

SoundproofRooms

Flexible writing surfaces

Conference tables

trapezoid tables

Flip Charts

PaperlessOption

ROOM STANDARD ITEMS

wifi

paper schredders

sound-proof privacy

spacious seating / no

crowding

comfortable seatingflip charts phone

audio / video conference equipment

ability to project

images from computer

ability to project

images from computer

storage areas to hide things

not in usefridgespace for

coats, etc.

WISH LIST

solarpower

windpower

fairlygreen

materials

enough toiletsesp. women

use as little paper as possible

large enough lobby to hold groups pre-

meeting

EnrichedEnvironment

ALL THE SENSES

SOUND

SIGHT

SCENT

TOUCH/FEEL

TASTE

walls change color

full temperature

control

fresh air /air flow

creative juices

food for thought

high qualityimages

total surround

sound

see the lightning

hear the thunder

sound-proof rooms

smell the rainaroma therapy

plenty of natural light

total control of lighting /

intensity stimulating visuals

gadgets and toys to play

withsoundtracks

ROOM THEMES

TheGenius

Lab

TheThinkTank

TheGreat/360˚

Hall

TheLibrary(TBD)*

technical

Jules VerneNautalus

exoticbright cleanhigh schoolchemistry

lab

animated

active

surrounded with video

screensnautical

images transport

adventure mystery

a bit mysterious

Like the Muppet

Labs

animated

exotic inspirational

Top Pot Donuts

different from other rooms

rounds out the place

scents support images

*Other Possibilities:

• Wilderness Lodge• Sand Castle• Tree Fort

Jefferson'sLibrary?

Journey toImagination

EPCOT

CreativeProcessIn 3D

ROOM THEMES

Common Areas / Lobby

sandbox sandcastle

transition(from worldto rooms)

playful

Facade

pail &shovel

TheThinkTank

TheGreat/360˚

Hall

TheStudy/Library

TheGenius

Lab

Common Areas / Lobby

Facade