icrossing uk client summit 2011 - social media to social business

Antony Mayfield, iCrossing

SOCIAL MEDIA TO SOCIAL BUSINESS

1

NETWORKS DEMAND A CONNECTED

BUSINESS

DIGITAL MARKETING IS ON THE FRONTLINE

OF A BUSINESS TRANSFORMATION.

BUSINESS AS USUAL.

REVOLUTION AS USUAL.

SOCIAL WEB

http://goo.gl/gxXdz

DATA DELUGE

EVERYWHERE WEB

Marc Andreesensix months

THRESHOLD CONCEPT...

http://goo.gl/fLYOj

NETWORKS

What you know or don't

know

about how networks work

can

influence how much

freedom,

wealth and participation you

and

your children will have in the

rest

of this century.

Howard Rheingold

JOHN HAGEL:Edge-to-

core speeding up...

HYPECYCLES

Source: Gartner

WELCOME TO THE ERA OF

COMPLEXITY BUSINESS

HALF OF MY DIGITAL STRATEGY IS BASED ON PSEUDOSCIENCE (BUT I DON’T KNOW WHICH HALF)

HAVANA CARS

(cc) Andrea Rosa

DIGITAL BROADENS MARKETING’S ROLE

NETWORKS DEMAND A CONNECTED

BUSINESS

...AND CHANGE SOMETIMES COMES QUICKER THAN WE

THINK

http://goo.gl/kqYGn

THE WORLD’s MOST POPULAR

FAILURE

A STORY OFCOMMAND

& CONTROL

UNDER PRESSURE

TODAY, THE STORY OF ORGANISATIONS IS ONE OF

BUREAUCRACYVS

NETWORKS

HOW TO MAKE ASTOP

ANALYSIS OF YOUR ORGANISATION

STRATEGY5 - 10 YEARS

POLITICAL | ECONOMIC | SOCIAL | TECH

TACTICALNEXT FOUR QUARTERS

EVERY FUNCTION FROM MARKETING TO HRRISKS | OPPORTUNTIES | COST SAVINGS

ORGANISATIONHOW DO YOU PEOPLE WORK TOGETHER?

SHARING INFORMATION

REMOVING FRICTION

PERSONALPRIVATE vs PUBLIC

PERSONAL vs PROFESSIONALSKILLS AND LITERACIES

START WITHPERSONAL

ORSTRUCTURAL

APPROACHES

3 SUPER SKILLS

SUPERSKILL #1

NETWORKS

http://goo.gl/1Alc

JOHN HAGEL:Serendipity

engines

SUPERSKILL #2

SHARING

http://goo.gl/c51yY

SUPERSKILL #3

FOCUS & FLOW

pomodorotechnique.com

SUPERSKILL #1

NetworksSUPERSKILL #2

SharingSUPERSKILL #3

Focus & flow

HOW TO

SCALE NETWORK SKILLS, IDEAS, METHODS

FRAMEWORK

BOTH THE PROCESS AND THE MAINTAINING OF A

FRAMEWORKCREATE OPPORTUNITIES FOR CHANGE

NETWORKS +

HIERARCHY

KEEP IN MIND

NETWORKSPERFORM AN ORGANISATIONAL

ANALYSIS AND DEVELOP YOUR OWN AND COLLEAGUES’

LITERACY

>@amayfield

Thanks

Presentation licensed under Creative Commons (cc) Attribution 3.0. See link for full details: http://creativecommons.org/licenses/by/3.0/ Adapted from Business in Networks http://goo.gl/M0XCS