icici fellows training_india

Entice Comments,Interaction

Ask Open

Ended Questions, Respond Promptly

Stay On Topic – do

not mix topics

Include a

combination of content

types

Plan Ahead & create a calendar

Pick topics

that can have

follow up posts

Cross Integrate

with other channels

Use tools to

see your influence

Engage Users

Create

polls, ask questions,

use photos, discussions

Keep it Simple, short &

concrete

Don’t use offensive/ confusing content

How to Follow and Un-Follow

People

Use Tools

Make Lists

Be Up Front

About Your Twitter

Aspirations

Be yourself

Be Personal

Be

interactive

Be Consistent

Reciprocate Gracefully

Use Direct Message correctly

Tweet at the right

time

With the right

frequency

Use of # tags

Make

yourself visible

Follow Trends

Submit to YouTube groups

Autoshare on other

social sites

Use YouTube Comment

search

See what people are

saying about your interest

topic

Observe

Learn

Think

Prepare

Refer YouTube

statistics & Data

Be

consistent

Add relevant keyword

tags

Use of YouTube

annotations

Shoot a short video

Create your

channel

Upload

Groups & Answers

Connect, Participate,

Create

Profile Creation

Setup

Upload Address

Book

Regular Status

Updates

Tweets with #in

Apps & Social

Plugins

Polls, Slideshare,

Events, Tweets

Write / Get recommen-

dations

Colleagues, Batchmates

Build Connections

Influencers, Likeminded

people

Redeem your rewards

Check the

Leaderboard

Account Creation on

first visit

Login on every new

visit

Explore the nearby

places of your

interest

Read reviews

Share with friends

Facebook,

Twitter, LinkedIn

Get unique Badges

Become the Mayor of a

place

Earn rewards & discounts

Check-in to earn points

Shout out to your friends

Unlock offers

Litter the post with keywords

Use

pictures, videos,

questions

Be passionate about your

blog

Make your opinion known

Encourage Comments

End your

posts asking for user

opinions, suggestions,

feedback

Make headlines

Snappy

Test, Test, Test

Link Like Crazy –

Drive links to your

website, other social

channels

Use bit.ly

Write less & proof

read more

Include bullet

point lists

Tips to write your headline #1 Get What You Want Example: “The Secret To Getting More Money For Your

Property!”

#2 Crystal Ball and History Example: “10 Predictions on the Future of Social Media”

#3 Problems and Fears Example “Get Rid of Your Debt Once and For All”

#4 Fact, Fiction, Truth and Lies Example: “Little Known Ways To Make Money On The Stock

Exchange”

#5 How To, Tricks Of The Trade Example: “How To Plan The Ultimate Holiday”

#6 Best and Worst Example: “The 10 Worst Mistakes Made by Bloggers

Entice Comments,Interaction

Ask Open

Ended Questions, Respond Promptly

Stay On Topic – do

not mix topics

Include a

combination of content

types

Plan Ahead & create a calendar

Pick topics

that can have

follow up posts

Cross Integrate

with other channels

Use tools to

see your influence

Engage Users

Create

polls, ask questions,

use photos, discussions

Keep it Simple, short &

concrete

Don’t use offensive/ confusing content

Tagging:

- How will you tag ICICI Fellows on LinkedIn, Twitter, YouTube, Foursquare, Flickr ?

Channels:

- What channels will you use when: - Uploading a photo

- Uploading a video

- Uploading a photo of a location you are visiting

Reaction: - How will you react to this?

Cross-communication:

- How to interact and leverage content on: - Facebook

- Twitter

- YouTube

- Blogs

Twitter: - Let’s tweet about what you learnt in this session today tag @icicifellow – Hashtag : #MCSMiWS -Tweet about “Magic Bus experience “ Facebook: - What you are expecting from the ICICI Fellows journey? -Which was the most inspiring moment/event/personality in your journey so far?

Blogpost: - Post of not more than 250 words on a topic that others

The team

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