ica 2013 paper presentation: "preaching to the choir: internet-mediated advocacy, issue public...

Preaching to the Choir:Internet-Mediated Advocacy, Issue Public Mobilization,

and Climate Change

Luis E. HestresPh.D. candidate (ABD)

American University School of Communication | Washington, DCluishestres@gmail.com | www.luishestres.com | Twitter: @luishestres

USA: Emissions vs. Action

Carbon emissions (c

urrently 400 ppm)

U.S. federal climate action

1988 2000 2013

Gap =

Not Good

USA: Emissions vs Action

Climate Advocacy Orgs.

Climate Advocacy Orgs.

In-depth interviews with leaders, online communications staff and organizers.

Six Americas of Climate Change

Proportion of the US adult population in the Six Americas.

Source: Leiserowitz et al. (2009) Global warming’s six Americas 2009: An audience segmentation analysis. Yale Project on Climate Change and the George Mason University Center for Climate Change Communication.

Issue Public Mobilization

May Boeve Executive Director, 350.org

Social Movement Orientation

Ada AroneanuOrganizer, 1Sky

Online-to-Offline Organizing

Keystone XL Campaign

Bill McKibbenEnvironmental writer, activist and

co-founder of 350.org

Keystone XL Campaign

Keystone XL Campaign

Keystone XL news coverage, February 2011–January 2012

Questions?Thank you!

Luis E. HestresPh.D. candidate (ABD)

American University School of Communication | Washington, DCluishestres@gmail.com | www.luishestres.com | Twitter: @luishestres

Available @ ‘New Media & Society’ website:nms.sagepub.com

(under ‘OnlineFirst’ section)