ibc content everywhere hub presentation: html5 and fastest encoding

Buffering ...

Video buffering happens because of bad technology

Ways To Improve Web Video

• What are we talking about today:– bitmovin Services and Products– Why You Should Move To HTML5– Customer Case Studies (Flimmit, Genflix)– About bitmovin

Online VideoWhile traditional TV surpasses Internet TV only in quality, it delivers better “overall experience”

„Bad Quality is the biggest issue in Online Video“

Source: Cisco IBSG Youth Survey, Cisco IBSG Youth Focus Group Sessions

Online VideoProblems For the User• Long Start-Up Delays• Buffering / Stalls• Low Quality

Problems For the Content Provider• High Costs• Specialized Knowlegde• Unscalable Systems

Plugins for Video Playback needed: Flash, Silverlight

Online VideoThe Solution and bitmovin‘s Promises

End-to-End Video Streaming

Cloud-basedVideo Encoding Service

HTML5 Player forMPEG-DASH & HLSCUSTOMER

Live Stream

VoD Assets

- Live- OnDemand- Timeshift- DRM

Cloud-Encoding Service100x Faster than any other Service

www.bitcodin.com

Fastest Loading PlayerNo Buffering, best Quality

www.dash-player.com

API100% Cloud

DASH+ HLS

DRMCost Effective

Free Plan TaaS

HTML5

DASH + HLS

Lowest Startup

DRM Quality

Feature-set

API

Web Browser Market Share

HTML5 Support NOW! *1

HTML5 Support NOW! *2

HTML5 Support starting in 11, 2015! *3

HTML5 Support NOW! *4

*1) Chrome on all Platforms (MSE+EME)*2) Safari on Mac OS, not iOS (MSE only)*3) Firefox will start in 11, 2015

*4) IE/Edge on Windows (8.1 MSE+EME, 10 MSE+EME)*5) Opera on all Platforms (MSE)

All Platforms (Mobile, Desktop, Tablet); Source: W3Counter

HTML5 Support NOW! *5

Web Browser Market Share65%NOW

75%End 2015 90+%

Next 12 Months

Why You Should Use HTML5

• Browser Coverage– Now: 65% of all Browsers support HTML5 (MSE)– End of 2015: 75%+ of all Browsers support HTML5 (MSE)– Browsers are moving to HTML5 (MSE+EME)

• Compared to Plugin Technology– No Plugins needed– Better Performance up to 4K (compared to Flash)– Faster Startup Time (compared to Flash)– Read for native DRM in HTML5

• Custom Extensions via JavaScript• MPEG-DASH as the future with support in HTML5 MSE/EME, HbbTV, Exoplayer,

Chromecast, SmartTVs, etc.

DRM Implementation StrategiesEnvironment Player Media DRM

Chrome bitdash using HTML5 MSE MPEG-DASH Widevine Modular

IE – Windows 8.1 bitdash using HTML5 MSE MPEG-DASH PlayReady

IE – Windows 7 bitdash using Flash MPEG-DASH ClearKey / PlayReady

Firefox bitdash using FlashUpcoming: using HTML5 MSE

MPEG-DASH Adobe / Marlin

Safari bitdash using HTML5 MSEbitdash using HTML5 HLS

MPEG-DASH / HLS Fairplay / AES

Android – Web bitdash using HTML5 MSEbitdash using HTML5 HLS

MPEG-DASH / HLS Widevine Modular

Android – App App using Googe’s Exoplayer MPEG-DASH Widevine Modular

iOS – Web bitdash using HTML5 HLS HLS Fairplay / AES

iOS – App Native HLS support HLS Fairplay / AES

Customer Case Study

Customer Case Study

• VoD Provider– Netflix-like Service– Encoded 5.000 Video Assets

in a few days with bitcodin• Previously used

Flash with RTMP/Progressive• Re-Launched entire Site incl. Apps

– bitmovin provided Encoding, Streaming and Web Players

Overview Distribution Details:› MPEG-DASH and HLS› Multi-Audio (Languages, Nr.

Channels) + Multi-Subtitle › DRM is currently not needed, but

prepared to use DASH + CENC

Customer Case Study

Customer Case Study

• Live and OnDemand Servicein Indonesia

• Major Sports and Movies• Focus on DRM-protection• Live/OnDemand Subtitles

Solution Details:» Web and mobile» MPEG-DASH using bitdash» HTML5 playback using MSE/EME» No Plugins like Flash/Silverlight needed» Multi-DRM through MPEG-CENC» Using Widevine Modular + PlayReady » TTML Live Subtitles

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