i-speed hamar, norway 28th november 2012

I-SPEED

Hamar, Norway28th November 2012

Hazel Bowen Powys County Council

Structure of Tourism in Wales

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Swot AnalysisWeaknesses• Poor Connectivity• Lack of ICT Skills and joined up ICT resources• Insufficient marketing activityStrengths• Excellent Natural Tourism Product• Good working Partnerships

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Emarketing StrategyKey Recommendations• New interactive website• Community Sub Domains• E brochures• Smart Phone/Tablet Application• Social Networking• Customer Database

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Content is Key!

• Fun• Interactive• Colourful• Engaging• Variety of formats

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Transfer Process

Gold Card – Hedmark

Offer discounts to visitors Innovative platform for marketing the

destination and individual trade

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How?

Trails Mid Wales

• Smart phone application

• I books

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Target Market

Soft leisure Over 50’s Families Day visitors Enthusiasts

Product

Walks

Themed Easy to moderate 2 – 3 hours in length

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Creating the trail

Record trail with smartphone reader app Upload trail to Content Management System Populate trail with points of

interest/commercial features Publish trail

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Three further delivery methods for the discounts

Trails Mid Wales Facebook page “Get Offer” Explorer Discount Cards

Email/Text from ipad/tablet book.

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Launch

Corporate Launch at RWAS 2012 Trade Launch Visitor Launch – Crickhowell Walking Festival

1st March 2013

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Ongoing Marketing

Traditional Media – Journalist visits AMA Associates

Individual trade websites

Partnership websites eg Countryside Council for Wales, Canals Rivers Trust, Brecon Beacons National Park

Explore Mid wales & The Brecon Beacons Brochure & new website

Facebook

Instagram (Finn Harries)

Green Traveller

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Thank you

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