i have a website, now what?

I Have a WebsiteNow what do I do?

Vid Luther

Monday, June 4, 12

this is not a talk about

• how to get more traffic to your website

• how to get people to pay you more

• how to “engage people in meaningful conversations”

Monday, June 4, 12

The purpose of most websites today

Monday, June 4, 12

IS THIS A RED SLIDE?

My name is Vid Luther (no relation to Lex Luthor)

Started a company two years ago

Have been testing / refining the following since

I want to help small businesses become medium businesses

Monday, June 4, 12

But I installed Google analytics already

• is your phone ringing?

• am I getting more emails than I want?

• how long does it take someone to decide to do something i want them to?

Monday, June 4, 12

I GET A zillion visitors per hour

• Good for you

• who’s paying for them?

Monday, June 4, 12

slightly better results

Monday, June 4, 12

A funnel

• How many people came to the homepage?

• how many clicked the pricing page?

• how many clicked on sign up?

• how many saw the sign up page?

• how many signed up?

Monday, June 4, 12

Longer sales cycle?

• How many people came to the home page?

• how many clicked on the “request more info” button?

• how many filled it out?

Monday, June 4, 12

HOW DO I MEASURE IT?

Gravity Forms

Google Analytics

MixPanel (www.mixpanel.com)

KissMetrics (www.kissmetrics.com)

Visual Website Optimizer / Optimizely

Monday, June 4, 12

REAL WORLD EXAMPLE

Monday, June 4, 12

SIGN UP FUNNEL

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MIXPANEL

Monday, June 4, 12

SHAMELESS SELF PROMO

https://github.com/zippykid/mixpanel-wordpress

Monday, June 4, 12

Vid Luther - ZippyKid

http://www.zippykid.com/

Vid Luther

Monday, June 4, 12