hy.ly sites: beautifully modern website and data-driven back office crm

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Outline

• About Hy.ly

• Hy.ly Sites: Past Work

• Hy.ly Sites: Process

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Design

TechnologyAnalytics

Vision: Modernizing Marketing Technology

hy.ly

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Hy.ly Solutions Stack

WebsiteMarketingEssentials

Contact Form Email Manager SchedulerMarketing Automation

Conversion & ROI AnalyticsMarketing Analytics

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CRM

Marketing Technology Solutions from Hy.ly

Product Hy.ly Marketing Suite

• Software-as-a-Service Product (Subscription Model)

• Hy.ly Marketing Analytics

• Hy.ly Marketing Automation

• Contact Forms

• Email Nurturing

• Tour Scheduler

ServicesHy.ly Sites + CRM

• Custom Website Design & Development

• Web-based Business Solutions

• Usually involves a complex mix:

• User-facing Website

• CRM Back Office

• Intensive Data Management & Analytics

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Outline

• About Hy.ly

• Hy.ly Sites: Past Work• Urban Igloo

• Guggenheim Foundation

• Motory.com

• Hy.ly Sites: Process

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Urban Igloo

• Modernize the Renter Experience• Target Millennials demographic• Focus on Neighborhoods

• Modernize the Data Architecture• Build a Property Master• Allow data feeds & landlords to populate properties directly

• Modernize the CRM• Improve productivity of Real Estate Agents• Enable Concierge level services to reduce costs

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Before

Before

Before

Guggenheim Foundation

• Modernize the backend platform• Old platform used a proprietary CMS• Hy.ly re-built and migrated the website to WordPress

• Modernize the authoring platform• Old system required engineering intervention• New system empowered the GF staff to add, modify and manage site

• Modernize the Website• Rethink the information architecture• Redesign for simplicity

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Before

Before

Motory

• Gain Intellectual Property Rights to Software• Old vendor retained IP rights to Website built on a proprietary software• Hy.ly built website on open source WordPress platform• Hy.ly assigned all IP rights to client

• Improve Monetization• Add New Car Guide, Financing options, etc.• Improve features for Dealers & Auto-groups who want to sell their cars

• Improve User Experience• Simplify the front-end• Make site responsive for mobile• Introduce powerful search options

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Before

Outline

• About Hy.ly

• Hy.ly Sites: Past Work

• Hy.ly Sites: Process1. Idea to Design

2. Design to Software

3. Software to Launch

4. Launch to Steady-State

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#1. Idea to Design

1. Ideation & Interview

2. Site Map & Research

3. Flows & Wireframes

4. Visual Designs

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Ideas,Sitemap& Research

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designwireframe

Wireframes & Visual Design

#2. Design to Software

1. Code the

Frontend

HTML

CSS

JavaScript

2. Wire the

Backend

WordPress

Visual Composer

Databases

3. Optimize

for Launch

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#3. Software to Launch

Optimize for Mobile Devices

Optimize for Google Search

Optimize for Google PageSpeed

Optimize for SocialMedia

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#4. Launch to Steady State

Content & Site Management

[Client]

Hosting

[Hy.ly]

Site Security

[Hy.ly]

Backup & Recovery

[Hy.ly]

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Site Management Services from Hy.ly

Hosting

• Host the Hardware on Amazon Web Servicesservers

• Host the Software Platform

• Keep the software up-to-date

Site Security

• Remote scans for malware

• Server side scans for infections

• Internal hardening to obscure vulnerabilities

• Add protection layer by blocking users with suspicious activity

Backup & Recovery

• Replicate assets from Master to Slave servers in near real-time.

• Backup website assets daily

• Switchover to slave in case of failure

• Recover from backups, if needed

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Want to learn more? Get in Touch!

Bill EmrichVP, Business Development

Email: be@hy.ly

Call: +1 (301) 535-1343

Hy.ly Inc.Learn More: http://hy.ly/sites/

Contact Form: http://hy.ly/get-in-touch/

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