h&w decisions: harder than deciding who to marry

Why health & wellness decisions are HARDER than

deciding who to marry

Of the 35,000 decisions the average adult makes

each day, the ones focused on health & wellness are

harder.

And harder STILL are the decisions Moms make every day that impact

their children’s health & wellness

Doesn’t deciding whether to go out on a blind date with your old college roommate’s step cousin sound simpler?

was highly projective to allow us to expose the deep primordial motivations driving Moms’ Health & Wellness purchase process.

Our Moms:

Our Research Design

Used a personal

shopper…in Sweden

Shopped for new H&W categories

Ceremoniously laid to rest H&W trends they are sick and

tired of

Our Research – Quant Validated

- 420 moms with children ranging from birth to 5

- HHI of $30K or more- Nationally representative sample

- Mix of marital statuses- Mix of Moms with single and multiple children

What we exposed

What makes them as complex and important as finding Mr./Ms. Right?

How are health & wellness purchasing decisions fundamentally different than non-health & wellness

purchasing decisions?

To what extent do mom’s vulnerabilities impact her brand choices and what role does social media play in that?

An why isn’t there a match.com or eHarmony to help her find the right health & wellness brand?

What role can brands play in helping to make health & wellness decisions easier while creating a special kind of loyalty with mom?

Hint: brand hubris can lead to a break up!

Intrigued yet?

Brought to you by:

Courtney Miller & Inbal Pawlowski of

Find out how to turn your health & wellness brand into Mr./Ms. Right that

Moms would choose to marry and foster a deep rooted loyalty toward!