humanizing your brand with marketing technology

Humanizing your Brand with Marketing Technology Wednesday, June 1 2016

Jim WilliamsVice President of MarketingInfluitive

@jimcwilliams @influitive

LookFamiliar?

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79% leads that never

convert to sales

68% content marketing

strategies are ineffective

64% consumers don’t

trust company information

Sources: Marketing SherpaHubspot, Kolsky

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92% of buyers trust

recommendations from individuals not brands

Marketers Don’t Communicate Like People

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Traditional marketing has turned into a shouting

match

Company-DrivenMarketing

• Me-first: company talking about itself

• Pushing products• Handful of go-to references• Companies try to control their

brand• Sales tries to own and control the

buying process

Advocate-DrivenMarketing

• Customers talking about their experience

• Building lifetime relationships• Army of active advocates• Brands are built by customers• Existing customers help prospects

navigate the buying process

to

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How do you cut through the noise ?embrace a new model of marketing

Your customers can

help humanize your marketing – if you let them!

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Stage 1Talk about

them, not YOU

Stage 2Involve them in your marketing

Stage 3Empower & mobilize them to market on your behalf

Stage 1: Talk about your customers, not your company

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Real stories spark an emotional connection

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What Really Motivates Buyers?

Stage 2: Involve your customers in your marketing

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150%

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Stage 3: Empower & mobilize them to market for you

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Data.com

44% ↑ in reference customers

7 new case studies

3 customer success story videos

31 customers opt in to speak at events

100%↑ in customer stories

100% Sourced Customer Content

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Subject Line: Grab a coffee with Davin from Intuit

Hi {first name},

{Personalized greeting/context}. I have a great opportunity that just fell in my lap and I immediately thought of you.

This isn’t webinar. We’re extending the invitation to only ~12 or so folks and you will have an opportunity to get your questions answered.

Every meet up needs coffee so if you let me know that you are interested, we will send you a $25 Starbucks gift card after the meeting.

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Start right nowBy tapping into the potential of

your existing customers and initiatives

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Influitive powers your advocate communityOn the web, on the go and in your app

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www.influitive.com