how's you get that tech comm job? by danielle villegas -- stc summit 2014 edition

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As presented at the 2014 STC Summit: To get a position in today's difficult job market is no easy task. With some extra effort to promote yourself and your skills, you can get ahead and establish yourself as a technical communications candidate who is above the rest. The key is learning how to brand yourself. Danielle Villegas shares her experiences of how she created her "TechCommGeekMom" brand while job hunting. Danielle approaches brand creation with seven simple steps. Danielle will provide several examples from her own experiences throughout the talk, and will open the floor to discussion and questions at the end.

TRANSCRIPT

How Did You Get That Tech Comm Job?

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Who Am I?

Just like you.

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Danielle M. Villegas

• Currently a Web Publishing consultant at BASF

• 2012 Graduate of the MSPTC Program at NJIT

• Write the TechCommGeekMom blog and “Villegas Views” on the STC Notebook blog

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Employers may be aggravating the 'skills gap'

Employers having difficulty finding qualified people

Millions of small- and medium-sized employers are unwilling or unable to spend $ to bring new hires up to speed; training often the 1st thing cut; question of ROI

(Source - NBC News: http://www.nbcnews.com/business/economywatch/employers-may-be-aggravating-skills-gap-1C7450821)

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

How Can You Stand Out?#stc14 @techcommgeekmom How’d You Get That Tech Comm

Job?

Specialist or Generalist?

• Generalist= Multi-Specialist

• Most employers are asking for specialists BUT...

• Multi-Specialists have more value; can grow & adapt with changes. Promote your specialties!

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Examples of Multi-Specialist skills

• Content management?

Sure, you can write, but do you know…

• SEO?• Use Social Media

(Facebook, Twitter, Google+, LinkedIn)?

• Web design?• Instructional design?

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Create an E-Portfolio of Your Work

• This impresses employers!

• Provides PROOF of your skills

• Update regularly• If needed, "sanitize"

in-house documents as needed.

http://techcommgeekmom.businesscatalyst.com

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Get an education!

• Take a course--any course! Learn a new skill or update ones you already have

• Grad certificates, Master's degrees available

• Also courses, course certificates, and professional certification through STC

• Learn new software - use Lynda.com

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Get Involved in Social Media

• Helps to stay on top of trends in the field and what the latest technology is

• Connect with experts and other tech comm pros

• Start a blog to share ideas and viewpoints

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

http://www.businessinsider.com/your-tweets-are-more-important-than-your-rsum-2013-2

February 20, 2013 - from Business Insider:

Enterasys — a wireless network provider — will be considering applicants for a six-figure senior social media position, but no paper résumés will be accepted. Instead, the company has decided to recruit solely via Twitter.

Jennifer Grabowski, a spokesperson for the company, tells us that candidates need to have a minimum Klout score above 60, a minimum Kred influence score of 725, a Kred outreach of at least eight, and more than 1,000 active Twitter followers in order to be considered. Enterasys is hoping to fill the position by April.

This Company Will Only Accept 'Twitter Resumes' For A Six-Figure Job

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

How do I get involved in Social Media?

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Prezi presentation found at: http://prezi.com/hhekokw0bbrh/?utm_campaign=share&utm_medium=copy

TechCommGeekMom.com

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Get a Part-Time Job in the Meantime

• Helps to gain new skills or keep current skills fresh

• Often pays better than unemployment and helps build employment credibility as well

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Network, Network, Network!

• Get involved in STC

activities • Keep in touch with

people you meet at conferences

• Use social media! Start with Twitter and hashtag #techcomm

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Create a Functional Résumé Instead of a Chronological Résumé

Improve your chances--show off your skills, not your history!

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Why We Should Ban Resumes!

The idea of matching someone’s skills and experience on a resume to a job description consisting of an arbitrary list of skills and experiences seems rather archaic to me. Some people actually defend doing this faster as a major advance in modern HR practices.

--Lou Adler, The Original Headhunter and Author: Hire With Your Head and The Essential Guide for Hiring and Getting Hired (February 21, 2013)

http://www.linkedin.com/today/post/article/20130221192310-15454-why-we-should-ban-resumes?_mSplash=1

Social Resumes Increase in Recruiting and Job Seeking [infographic]

http://www.recruiter.com/i/social-resumes-increase-in-recruiting-and-job-seeking-infographic/

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Machines Read Your Resume First, Not a Person!!

Infographic:http://www.hireright.com/blog/wp-content/uploads/2013/11/robots-reading-

resume-ats-recruiting-infographic.png

#stc14 @techcommgeekmom

Chronological Résumé

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Functional Résumé

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Summary: Create Your Own Brand!

• Become a multi-specialist

• Create an e-portfolio of your work

• Get an education

• Get involved in social media

• Get a part-time job in the meantime

• Network with other tech comm professionals

• Create a functional résumé instead of a chronological one

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Questions/Discussion?

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

Contact me:

Email: techcommgeekmom@me.com

Website/Blog: TechCommGeekMom.com

E-Portfolio: http://techcommgeekmom.businesscatalyst.com

Twitter: @techcommgeekmom

LinkedIn: www.linkedin.com/in/daniellemvillegas/

Facebook: facebook.com/DanielleVillegasNJIT

Google+: +DanielleMVillegas

#stc14 @techcommgeekmom How’d You Get That Tech Comm Job?

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