how to write a marketing plan

“How To Write A Marketing Plan To Improve Your Profits”

Nikki MatteiMarketing Consultant

• Ex-Marketing Director• Small Business Owner• B2B• B2C

Why Write A Marketing Plan?

• Fail to plan, plan to fail• Measure your success• Justify your spend

How Do You Start A Marketing Plan?

YOUR CUSTOMERS!

Really Understand Your Customer – B2B

• Gender• Job Title• Market Niche/Industry sector• Geographical location

Really Understand Your Customer – B2B

• Female• HR Manager• Marketing• London

Really Understand Your Customer – B2C

• Gender• Age• Style• Geographical location• Aspirations

Really Understand Your Customer – B2C

• Male• 30-40• Likes designer brands• Brighton• Family, house

Answer Their Buying Needs

• What’s their problem?• What are their aspirations?• What is their motivation?

YOU ARE THE SOLUTION!

How Do They Find Info & Communicate?

• B2B or B2C• Age • Gender

SMART Objectives

• Specific • Measurable• Achievable• Realistic• Time related

Choose Your Marketing Channels

• Advertising – Onpage and online • Direct marketing – Print, email, phone• Website - Essential• Social Media – Twitter, Facebook,

LinkedIn, blogging• PR – off and online• Face-to-face events

Monitor and Analyse

• Measure against your objectives • Always test• Make changes• Check your ROI

With Our Compliments

A copy of our Free Guide“5 Essential Strategies For Building A More

Profitable, More Resilient Business”

4SM Offers You

• Small business owners and specialist experts

• Profit improvement strategies• Marketing strategy• Financial management• Business mentoring

Nikki MatteiMarketing Consultant

Nikki.Mattei@4SightManagement.co.uk07814 504755

www.4sightmanagement.co.uk