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Copyright Protected © Susan Guarneri 2016
How to WOW!
3 Keys to Job Search Success
2
Time
Competition
Technology
A World of Change
3
Job Seekers EMPLOYERSPUSH
Job Seekers EMPLOYERSPULL
Job Search Has Changed!
4
Job Search Strategy
What
Where
Who
How
Why
Career Focus + Brand Value + more
Preferred Job Locations
Target Employers & Industries
Hidden Job Market + Employee Referrals
Less Competition, Better Jobs + more
5
STEP 1: Visibility
Get Found!
✓Ditch Digital Dirt✓Boost Positive Presence
6
STEP 1: Visibility
Online Identity
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Online ID Calculatoronlineidcalculator.com
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- Google Alerts
- Google URL Removal Tool
- BrandYourself.com
- SocialMention.com
Ditch Digital Dirt
Clean Up!
9
- LinkedIn- Google+- Twitter- Facebook- Pinterest- SnapChat- Amazon - Instagram- YouTube
Boost Positive PresenceProfile Pages
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ABOUT.ME
BRANDED.ME
FLAVORS.ME
Boost Positive Presence
Personal Portals
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- LinkedIn Pulse - WordPress - Tumblr - Typepad - Squarespace - Medium.com - Ghost.org
- Mofuse: mobile blog
Boost Positive Presence
Blogs + Comments
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STEP 2: Credibility
Build Trust!
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✓ Training✓ Skills✓ Experience✓ Connections
STEP 2: Credibility
Relevant
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STEP 2: Credibility
Compelling
✓ Accomplishments
✓ Career Focus✓ Personal
Brand✓ BVP
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Your
What is a Personal Brand?
Unique
Promise
of Value
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Supportive
ColorfulCreat
ive
Smart
FunkyRel
iable
Advent
urousGenuine Sassy
Caring
Honest Organiz
ed
Driven
Energe
tic
Cutting-
edge
Bold
External Perceptions
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DISCOVER Your Brand
- Confidential- Online and easy- True 360 feedbackhttp://www.reachcc.com/reach/survey.nsf
Informal methods
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EXPRESS Your BrandBranded Communications
✓ Social Media Profiles
✓ Branded Resume
✓ Branded Cover Letters
✓ Video Resume
✓ Online Portfolio
✓ Email Signature + more
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Color
Font
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Textures
LOGO
Brand Identity System
Images
Tagline
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WOW! Resumes
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STEP 3: Likeability
Tipping Point!
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STEP 3: Likeability
✓ Company culture
✓ Values
Fit
✓ Smile✓ Empathy✓ Authenticity✓ Validate feelings
STEP 3: Likeability
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EmotionalIntelligence
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1. Visibility = Get Found!
How to WOW! Steps
2. Credibility = Build Trust!
3. Likeability = Tipping Point!
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Social Job Search
✓Research
✓ Job Leads
✓Networking
✓Halo Effect
✓Follow-up
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QUESTIONS
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QUESTIONS
1. What Social Media sites do you currently teach your students / clients to use for their job search?
Why these sites?
2. What tips can you suggest to enhance Visibility on social media for your students’ / clients’ job search?
What could your students / clients DO?
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QUESTIONS
3. What Social Media tips would boost your students / clients job-search Credibility?
What could your students / clients DO?
4. How could Social Media be used to create the Tipping Point of Likeability?
What could your students / clients DO?
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Thank You!Susan@AssessmentGoddess.com
@susanguarneri
Linkedin.com/in/susanguarneri
715.362.9120
AssessmentGoddess.com
Copyright 2016. Susan Guarneri All Rights Reserved.
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