how to use web videos for seo
Post on 26-Jun-2015
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How To Use Video For SEO
ContentsStatistics
Video Content
Equipment
Editing
Distribution
Video SEO
Resources
Statistics
77% intend to watch only 1 video, but...
4th largest site on the internet
2nd largest search engine
Largest video site on the web
Statistics
20 hours of video uploaded every minute
3.5 million visitors per day
100 million videos watched daily
300 million worldwide visitors per month
5 billion video streams every month - 40% of all videos online
Video Content
What’s the purpose of making videos?
Video Content
Human face
Speak directly to your clients
Authenticity/Transparency
Make it easy
Be the expert
Video Content
How many videos should you make?
300 in the last 3 years
Quantity vs Quality?
Video Content
Video Content
Video Content
EquipmentCamera
!
Audio
!
Lights
!
Screen Capture Software
Editing
Where do I start?
Editing Software
Intermediate Final Cut Express
Sony Vegas Studio
Advanced Final Cut Studio
Sony Vegas Pro
Adobe Premiere
Basic iMovie
Windows Movie Maker
Editing StepsRecord content
Import
Divide content
Add transitions
Refine
Add Lower Thirds
Editing StepsCreate Intros/outros
Outro = Call to action
Soundtrack
Export
Walk the red carpet
Accept your Oscar
Distribution
Video SEO - Case Study
Resourcestubemogul.com
trafficgeyser.com
animoto.com
techsmith.com/camtasia.asp
telestream.net/screen-flow/overview.htm
youtube.com/djenyns
youtube.com/theseomethod
podcastinterviews.com
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