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Digital TransformationWhat it is & how to get there

Minnie Bu

Oracle APAC Cloud Transformation Director

Nov 23rd 2016

Cloud ERP/SCM/EPM Transformation Director at Oracle Asia Pacific

MINNIE BU

18-year international working experience in world top tier MNC rotated in 6 cities across China, Denmark, Singapore and Hong Kong.

Proven track record in leading large-scale (million-billion USD) IT and business transformation programs in giant and complex organizations

Have successfully completed over hundreds of IT projects across multiple countries.

Industry expert in transportation, logistics, retail, manufactories, global trade, customs regulations FMCG, hi-tech and public sector.

Experience

• Advisor for National Import/Export Declaration Regulations at China Customs

• General Manager / Head of Global IT Transformation at Maersk Line

• General Manager / Head of APAC eBusiness Server Center at Maersk Line and Maersk Logistics

• SCM Project Manager at B&Q Great China

• South China IT Head at UPS Supply Chain

What is Digital Transformation? Digital transformation is the application of digital technologies to fundamentally impact all aspects of business and society.

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Believe that the next 3 years will be more critical for their industry than the previous 50

CEOs

2016 Global CIO Outlooks

72%

2016 Global CIO Outlooks

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Top three concerns for CEOsThe complexity of the issues and the need for rapid response is putting significant pressure on CEOs.

CUSTOMER LOYALTY ECONOMIC FORCES DISRUPTED FORCE

88% concerned about the loyalty of

their customers.

88% concerned about the impact of the global

economy on their company if global

economic growth is less than they project.

86% are concerned with the amount of time they have personally to think strategically about the

forces of disruption and innovation shaping their

company's future.2016 Global CIO Outlooks

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41% of CEOs indicated their companies will likely be

transformed into a significantly different entity

in next 3 years.41%

2016 Global CIO Outlooks

RETAIL

TECHNOLOGY

MEDIA

FINANCIAL SERVICES

STATUS QUO AGILE AND INNOVATIVE

Survivors are Thriving……

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A warning to execs At current churn rate, 75% of the S&P 500 will be replaced by 2027

Source: Innosight, Creative Destruction Whips through Corporate America

…… and disruptors are redefining old industries

JP Morgan Chase – Innovate or Die

“Silicon Valley is coming" and if banks don't up their game, then tech companies will take over the industry's business.

As we look ahead to 2016, one of our major priorities will be to aggressively pursue the innovative technologies that we have been making investments in”

Jamie Dimon – Chairman CEO JP Morgan Chase

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HUAWEI- Die or Be Reborn

“华为三十年大限快到，想不死就得新生”“When Huawei reach the age of thirty, the only way can retain luck is to be reborn otherwise die. “

“人感知自己的渺小,行为才开始伟大”“The moment you realize how small you are, you start to act bigger. “

Ren Zhengfei– Huawei Founder

Most of future disruptive technology relates directly to digital transformation

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5 enablers for a successful digital transformation

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Standardize and simplify core business operation.

Customer central

Invest in your people

Create a strategy transformation roadmap.

Lead the change from the top.

# 01 Lead the Chang from the Top

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• Embrace Changes

• Have strong influent power

• Serve as a role model

• Be Passionate

• Encourage creativity

• Have a positive attitude and strong can-do Attitude

• Offer Rewards and Recognition

A success digital transformation should led by a single person or group includes someone at C-level who :

# 02 Create a business strategy , not technology, transformation roadmap.

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Bu

sin

ess

Val

ue

Average Time to Value (e.g. months)

FirstPriority

Later

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3

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5

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7

9

8

Hig

hM

ediu

mLo

w

SecondPriority

My “Journey to New Digital Platform”

#03 Invest in your people to get there faster

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# 04 Customer Central

Unified View

Augmented View

1:1 Offers

Sell

Inspire

Engage

Know Your Shopper

Digital

Integrated

Your Channel

Omni-Shopper Customer Lifecycle

Retail/eCommerce Example

# 05 Standardize , then simplify, then automate core business operation to improve process efficiency and decision making

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Copyright © 2016, Oracle and/or its affiliates. All rights reserved.

Divisional Modernization

Live in 7 months

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GOAL: Deploy 50% faster and 50% cheaper

“The whole point for me was how do I get 50% faster and 50% cheaper on Financial Cloud deployments. You’ve got to change your business process, you’ve got to adapt best practices. It’s Financials…how different can it be?”

- James Richards, CIO GE Finance

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

• UK Live on Financial & Procurement Cloud in 8 months for 50,000+ users

• Replaced multiple legacy systems with integrated standard technology

• Modern multi-channel experience and deep functionality across Enterprise Performance Management / Project and Portfolio Management and Financials provided a modern interface and processes

Transformation streamlines global processes in 72 countries”

Oracle EPM Cloud

Oracle ERP Cloud

Oracle SCM Cloud

In summary of digital transformation

For CEOs

It’s now or never