how to use the news to your advantage: using current events to drive traffic, create viral content,...
Post on 26-May-2015
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How to Use the NewsKasey Steinbrinck
Who is this Guy & Why Should You Care?
• Former Local News Producer
• Syndicated Radio Producer
• Feature Writer for Newspaper
• Now a Copywriter and PF Blogger
Insider Information onWhat Happens Inside
THE NEWSROOM
Kasey’s Credentials
How to Use the NewsTwo Pieces of the Puzzle
1. CONTENT CREATION IDEAS
2. EXPOSURE FOR YOUR BLOG
Using the News for Content Creation
Media Outlets to Follow• CNNMoney.com• Time MoneyLand Blog• Wall Street Journal• The Consumerist• Bloomberg• Kiplinger Personal Finance• MSN Money
Stay on Top of Current Events!(You’re Probably Already Doing It)
Using the News for Content Creation
• Go Straight to the Source• Good for “Hard Facts”• Add Your Own Voice• Create Other Types of Media• Get Backlinks to Your Blog
Watch for the Latest Studies & Surveys
Make Your Blog Part of the Story!
Look for Original Angles on BIG Stories
Find the Action and Discussion Online
Make Your Readers Part of the Story
Don’t Be Afraid of a Little Controversy!
VS
Pros & Cons of Using the News
PRO: Traffic and Ranking Boost While a Story is Hot
CON: News is not evergreen content. Needs updates.
PRO: Everybody is talking about it!
CON: Everybody is talking about it.
PRO: People love to share their opinions in comments.
CON: People love to criticize your opinion in comments.
Using the News to Gain Exposure
Local and National News are Connected!
Your Local News Team The Big Network Show
Where You Need to Start Where You Could End Up
Why You Should Care About Local News
1. Local & National News Feed Off Each Other• CNN & Fox News Affiliates• ‘Sister Stations’ Reach a Wider Audience • It’s the World Wide Web
2. Lots of Eyes and Ears (Even if most of them are in your own backyard)
3. Local News Viewership is Actually Growing• Still America’s most popular source for news• Digital Sub-Stations
Why the Local News Needs You
1. Looking for Local Angles and Local Experts• Consumer Stories• Finance Stories• Economic Stories• Small Business Stories
2. More Digital Content • Revenue is Growing• Bigger & Better Websites• Mobile Content• Something to Bring People Back
3. You’re Going to Make for a Great Soundbite!
The Newsroom Pyramid
It’s All About Who You Know…
Who Makes the Call? Big Picture Decisions
The When& the How
Where inthe Show
Who GetsInterviewed
Everyone in the Newsroom Brainstorms What Gets Covered...
So Any Inside Connection is a Good Connection to Have!
Network Your Way on to Network TV(Because You Never Know Who’ll Hit it Big)
Even Oprah & Letterman Started Local!
Bill Weir – ABC Nightline AnchorFormer Sports-Guy at WLUK in Green Bay
Kyra Phillips – CNN Newsroom AnchorFormer Weekend Anchor at WLUK
Getting Their AttentionPitching Your Ideas & Selling Yourself
• How to Pitch
• When To Pitch
• Who to Pitch to
• What to Pitch
Create Opportunities That Match Your Blog’s Mission
Q & A
How to Use the News
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