how to use text messaging in your recruiting and hiring efforts

Jessica Miller-Merrell@jmillermerrell!

OUR SPEAKERS

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Arron Daniels @arron_daniels!

TODAY’S PRESENTATION

1)  Why Mobile? !2)  SMS Scenarios !3)  Texting Templates!

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•  71% of adults in the U.S. now have a web-enabled smartphone.

•  45% of 13-24 year olds are spending 4+ hours on their smartphone device.

•  90% of job seekers use their mobile device to search for jobs.

MOBILE FACTS

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WHY TEXTING?

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WAYS TO USE TEXTING IN RECRUITING

•  SMS job alerts !•  Candidate communication!•  Interview confirmations!•  Candidate push!•  Email to text !

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POLL QUESTION #1

•  Never!•  A few times!•  Often!•  Like crazy!

I texted a candidate in the last 90 days:!

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TEXTING TIPS

•  Limit texts to 140 characters!•  Personalize messages!•  Ask questions !•  Use link shorteners for links in

texts (bit.ly)!!

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TEXTING TIPS

•  Text during business hours !

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TEXTING TECH

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POLL QUESTION #2

•  New candidate reach out!•  Candidate follow up & confirmation!•  General communication!•  Re-establishing contact !•  Other!

I have been using texting most for:!

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SCENARIO #1 – OPTION A B

SCENARIO #1 – OPTION B

The Cold Reach Out!!

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SCENARIO #2 - OPTION A

SCENARIO #2 – OPTION B

Follow Up !!

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SCENARIO #2 – OPTION B

Follow Up !!

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SCENARIO #3 – OPTION A

SCENARIO #3 – OPTION B

More Information!

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SCENARIO #4 – OPTION A

SCENARIO #4 – OPTION B

General Communication!!

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SCENARIO #4 – OPTION B

General Communication!

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SCENARIO #5 – OPTION AA

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SCENARIO #5 – OPTION B

Candidate Update!

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SCENARIO #5 – OPTION C

Candidate Update!

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TEXTING DO IT WELL OR NOT AT ALL

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FINAL THOUGHTS !•  Texting offers a great way to engage

candidates, but you have to try it using a pilot program or test group.!

!•  Candidates want nothing more than

engagement, follow up and communication with recruiters. Texting offers all these things. !

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? ? ? QUESTIONS

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Jessica Miller-Merrell@jmillermerrell!!

sourcesJob Candidates Prefer!Text Messages -b4j.co/jobs-texts!

Text Messages Are Best Candidate Engagement Tools !b4j.co/recruiting-w-text!

5 Mobile Recruiting Myths!b4j.co/myths-mobile!

LET’S CONNECT

LinkedIn: b4j.co/jmillermerrell!

Arron Daniels @arron_daniels!!LinkedIn: b4j.co/arrondaniels!