how to use storytelling in digital marketing with intel corp

Stories Aren’t Just for Kids!

Intel Confidential — Do Not Forward

Stories Aren’t Just for Kids!The Power of Storytelling to Connect, Energise and Re-invent Your Brand

Pippa ChickHead of Consumer Marketing, Northern Europe

Intel Business Imperatives

Yesterday:

Intel Confidential

Today:

Intel Communication Imperatives

Intel Confidential

Technical heritage with human connection

Bringing Intel to Life Through Stories

Intel Confidential

A Polar Explorer for Differentiation

Intel Confidential

Challenging Human and Technology Frontiers

Intel Confidential

Keeping your Passion Fresh

Intel Confidential

Every girl holds the power to change the world

Intel Confidential

Extend Brand Understanding Through Surprise

Intel Confidential

A Coffee-shop Experience from a Machine

Intel Confidential

The Smallest Things can Have the Biggest Impact

Intel Confidential

Showing Brand Clarity, Commitment, Protection and Responsiveness

Intel Confidential

Driving purchase consideration”Brand ad” can drive higher purchase consideration than a “product ad”

Intel Confidential

Purchase

Consideration:Definitely/probably will

choose an Ultrabook

next time

Ultrabook AdGirls Rising Ad

19%61% Definitely/probably will

choose Intel next time

Source: IMR Copy testing pilot, August 2013

Look Inside.™

People.

…to find the inspiration,

the courage, the drive

to go do something

Look Inside.™

Intel.

…to be inspired by the

scientists and

employees united by a

Consistency

to go do something

wonderful.

employees united by a

vision to enrich every

life on the planet.

Look Inside.™ Products.

…for an Intel processor inside

and an amazing experience

Closing Video

Intel Confidential

Intel Confidential — Do Not Forward

16

Thank You.