how to use social media marketing to target millennials

Social Media Marketing

How to use

to Target Millennials

By Cathryn Callaghan

Millennials were born between 1977 and 2000

Millennials make up 25% of the U.S. Population

… and they LOVE social media.

Retrieved from: http://wildmorrealty.com/the-millennials-impact-on-atlanta/

Millennials are more likely than any other generation to share their experiences on social media

Tips for using social media marketing to

target millennials:

1.Be available to your audience

Post content frequently and consistently

Interact with your audience in the comment section of your post

Millennials want to feel a connection with the brands they support

2. Understand your target market

Look at millennials’ online content to determine their interests and values

Create marketing content for your brand that will interest your target market

3. Use the social media platforms that best suit your brandThink about the products or services you offer and which social media platform suits them best.

For example, a food company may want to use Instagram to post pictures of their food.

Some of the most popular social media platforms used by millennials are Instagram, Twitter, Facebook, and YouTube.

For more help with your social media marketing, visit

GenM.co.http://genm.co