how to use social media automation to improve your marketing

How to Use Social Media Automation

 to Improve Your Marketing

YOU ARE IN THE RIGHT If you..1. Struggle to manage an

overwhelming amount of tasks2. Need a process that allows you to

make a bigger impact 3. Want a way to increase

productivity, efficiency and profits

Why Use Social Media Automation in Your Business? “64% of all marketers are spending 6 hours or more per week on social media”.

“91% of the Most Successful Users Agree That Marketing Automation is “Very Important” to the Overall Success of Their Marketing Strategies.”

Social Networks We’re Focused on Today

FacebookTwitterPinterestInstagram

GOOD AUTOMATION• Post content that you

believe your audience will love

• Leverage evergreen content to help drive traffic to your site

• Save time (and take a break!) by adding automation to your strategy 

• Use tools that allow you to login through your accounts - Like Tailwind and Post Planner!

BAD AUTOMATION•  Never post content

that you haven’t already read

• Reposting the same content over and over and over again = SPAM

• Automating comments, replies, @mentions, etc. = SPAM

• Beware of tools that ask for your username and password - probably breaking ToS!

Use Automation to post at the ideal time:Know When Your Audience is Spending Time Online

Dive into the Data•Google Analytics•Facebook Insights•Twitter Analytics•Tailwind Suggested Times

True Social metric

Automate and Solve your Time-Zone ProblemsStop walking up at all hours of the night just to get your post seen!

Automate a mix of a content typesAutomate a mix of content types and evenly space them out. Spice it up!

Use the Right Tools to Share Your ContentPost Planner and Tailwind are fantastic tools for

this.

Create the Perfect Mix of ContentStop dragging and dropping . Let the tool do the heavy lifting for you.

Add in Content That’s Perfectly Spaced Out (never post the same thing again back to back)

3 Keys to a Perfect Social Media Post

Be Engaging

“Emoticons receive 33% more comments, are shared 33% more often, and are liked 57% more than Facebook posts without emoticons!” 

Get Visual“60% of brand posts include photos, which make up 80% of their page’s total engagement.”

Make it Findable Use Hashtags!

“Tweets with hashtags average 20% more engagement than those without.”

Automate Your Evergreen ContentEvergreen Content never gets outdated and provides value to your audience - no matter when you post it.

Evergreen Content Should be Shared Frequently and OFTEN!

Don’t let your great content go to waste or get stale. Keep it in front of a whole new audience!

Schedule Your Posts Before You Go on Vacation (or an event)Your audience has sick days  or goes on vacation, neither should your content. 

IFTTT Set up Automation between the different Social Media NetworksSet up automation between an action and a social network. You can do this through IFTTT (If This Then That).

Here are a few IFTTT recipes... 

Share Your Instagram Photos on the Other Networks

1. Choose Instagram as the trigger channel and “any new photo” as the trigger.

2. The next step is to choose the social network you want the photo to publish to.

3. Make sure to specify whether you want to upload a photo from a URL or create a photo post.

The IFTTT Instagram to Twitter Recipe

Curate Content in SpreadsheetsUse an IFTTT recipe to save your favorite links to a Google Spreadsheet for future use.

Receive Notifications About Tweets That Mention Your Business

• Set Twitter as the trigger channel and “New Tweet From Search” as the trigger. 

• Configure your search by typing in your brand or product name (or whatever you want to track) in quotation marks and “-“ your Twitter handle

• Choose the action that will occur when the recipe is triggered. IFTTT

Add People to Twitter Lists • Create the list on Twitter.

• Next, choose “Twitter” as the trigger channel and “New Tweet From Search” as the trigger. 

• For the action channel, choose “Twitter”, and choose “Add user to list” as the action.

Share New Blog Post on Social Networks

If you are a blogger, you know that promoting your blog poston social media is a crucial step.

Direct People to Your Main Twitter Account

• Set “Twitter” as the trigger channel  and “New tweet from search” as the trigger.

• Configure the tweet to show tweets that mention your other accounts and don’t mention your main one.

• For the action channel, choose Twitter and for the action – “Post a Tweet”.

Build a Twitter List From a Specific Hashtag

• Create a Twitter list of people who are talking about a specific topic and using a specific hashtag.

Save Tweets To Google Spreadsheets • Search through the

archive.• Make sure you don’t

tweet the same•  Save any memorable

tweets 

Save the Instagrams you like in a Dropbox folder

Any photo you like on Instagram will automatically

download to the folder you specify in

Dropbox.

Schedule posts within Google Calendar

• For this you will need a separate Google calendar.

• As soon as you have it set up, add “#fbpages” to the title of the event and write the copy you want posted to Facebook in the event description.

Share your Pinterest Pins on other networks

• Select “Pinterest” and either “New Pin On Your Board” or “You like a pin” as the trigger. 

• Choose whether you want to post to Facebook, Twitter, LinkedIn, etc. It can even go to your WordPress blog. 

Automate your Social Media Monitoring 

• Mention • Cyfe• Rival IQ

and let them do the scouring work for you!

Sign up for:

Listen to What’s Said About Your BusinessRespond and Engage in Real-Time

Keep an eye on what’s working - and what’s not.Use analytics to guide your strategy.

Keep an Eye On Trending HashtagsStay up to date on popular or trending hashtags and incorporate them into timely posts.

Hop into Conversations• Monitor Trending (HOT!) Hashtags•  Leverage Hashtags to Find Your Audience • Join Conversations in Your Niche and Industry for Additional Exposure

Automate Your Content Search Processfind and plan trending content in Post Planner!

Find Proven Content for Your Industry or NicheSearch, Plan and Post Find

Automate Your Content Search ProcessYou can also find relevant content for Pinterest through the Tailwind Content Discovery feature. New cool tool called Tribes!

Tools to Publish Blog to Social MediaNextScripts(SNAP) IFTTTOnlyWireSocial Media Auto Publish

Automate But Maintain a Live Presence to RespondThe key to successful automation– interact, engage and be YOU!

Always Read the Messages You ScheduleRead the articles you're sharing and make sure they are relevant to your brand.

Add a Personal Touch to Scheduled MessagesAdd content around the content.

Be HumanWhether you're a small/local company or big brand - be personable and accessible.

Set Up Notifications to Monitor and Manage Company and Employee MentionsKnow what is being said about you and respond in real-time.

Stay Up to-Date With Important AlertsUse Google's "Me on the Web" tool.

Don't Automate EverythingYou can automate posts, comments, replies and even direct messages. Don’t do it!

Never Automate Direct Messages or Tweets in Conversations on TwitterAlthough it may seem that automatic direct messages or automated tweets in conversations can save a lot of time, they hurt more than they help.

Don’t Schedule Too Far in AdvanceScheduling too far in advance makes it very easy to forget what you’re sharing. By the time your content is shared, it may be out of date.

While Automating, Stay Away From Current EventsOn the opposite end, be ready to jump in and turn off your automation if there is a tragedy in the news.

Don't Automate the Same Content to Each Social NetworkEach social network is different and deserves a different approach.

Optimize each post for the different platformsWe love the platforms for their differences - pay attention to what works for each!

 Never Automate Troubleshooting

If your customer is experiencing problems with your product, the last thing they want is to receive an automatic response from a robot.

Don’t be a robot. Have empathy!

Listen and respond to your users when they have problems. ● TwitLonger when you need more than 140 characters ● Jump on a screen share using Join.me ● Use Facebook Live to address concerns quickly and to a broad audience

Remember to Use Automation WISELY!Automation can significantly boost engagement and efficiency, but use it wisely.

 How to Use Automation to Grow Your Facebook Page by 193%Simply Measured Case Study of Post Planner Growth

www.beeingsocial.com Contact no: 022 2515 1572

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