how to use seo to get your content discovered

How To Use SEO to Get Your Content Discovered

Avishai Sam BittonDirector of Marketing at imonomy

About Myself

� I'm the Director of Marketing at imonomy. We get most of our acquisitions through long term SEO investments

� I help other companies and bloggers promote their content using SEO techniques

� I promote my personal brand through SEO (myself)

� Some of my guest posts can be found on:❑

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Tech.co, SteamFeed.com, YFSmagazine.com, Conduit’s Blog, Times of Israel, Life Hack, StartupBloggers

What I’ll Cover

Why SEO was, still and always will be important to all of us

Where I go to learn about and get updated on SEO

The SEO toolbox I use everyday

Mobilegeddon

One simple hack anyone can do

GOOD CONTENT

GOOD CONTENT

Without SEO

SEO is important for the following reasons:

If your content isn’t search friendly, it won’t appear on search

Appearing first in organic search builds your credibility

Traffic from organic search is the best traffic you can get

These Companies Built Their Platform Through Search Traffic

Moz

Matthew Woodward

QuickSprout

SEO isn’t difficult to learn, it’s difficult to follow

Learning SEO

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�

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SEO BY MOZ IS ALL ABOUT THE REAL-WORLD

Research your target audience for search leads, and who/what is influencing your prospects

Get to know influencers by spending lots of time on social networks, forums, real-world meetups. This might not sound like SEO but it is

Build a quality list of questions, unsolved problems or potential ideas for products that are related to your area of expertise

Moz

Matthew Woodward

QuickSprout

SEO isn’t difficult to learn, it’s difficult to follow

Learning SEO

WHAT MATT TAUGHT ME

IFTTT:At imonomy we follow RSS feeds of Q&A sites (e.g. quora)

When you respond first, you have a higher chance of creating the most valuable link and even converting the user who asked the question!

Becoming a leading influencer

Moz

Matthew Woodward

QuickSprout

SEO isn’t difficult to learn, it’s difficult to follow

Learning SEO

JUST CREATE SOMETHING BETTER� Find the number one article on Google for what you are searching for,

and just create a better one

My Toolbox

Open Site Explorer

BuzzSumo

SerpBook

Google Search

Oktopost

My Toolbox

Open Site Explorer

BuzzSumo

SerpBook

Google Search

Oktopost

HIJACKING INFLUENCERS

You can use BuzzSumo to find out who the biggest sharers of a link are You can use Topsy to do this as well if you find the BuzzSumo process too long

Open Site Explorer

BuzzSumo

SerpBook

Google Search

Oktopost

My Toolbox

My Toolbox

Open Site Explorer

BuzzSumo

SerpBook

Google Search

Oktopost

The most searched-for terms will always appear first!

Don’t write just for the sake of writing, write about the things people are asking about.

Open Site Explorer

BuzzSumo

SerpBook

Google Search

Oktopost

My Toolbox

What You Should Know

I PROMISED YOU A HACK

ANY QUESTIONS?

HOW TO REACH ME

Twitter

@Avishai_BittonLinkedIn

in/avishaib

blog.imonomy.comstartupbloggers.com