how to use digital and social media to improve your social enterprise brand story telling

How to Use Digital and Social Media to Improve your Brand Story Telling

Case study of Social Enterprise – Socent@DinisGuarda - Founder and CEO

Businesses have Digitized, but not Transformed

2@DinisGuarda

@DinisGuarda

Source: http://www.internetlivestats.com/total-number-of-websites/

So How to position your digital presence website in a landscape of close to 1 Billion websites?

Source: http://www.internetlivestats.com/total-number-of-websites/

@DinisGuarda

How to position your digital presence website in a landscape of close to 1 Billion websites?

@DinisGuarda

By "Website" we mean unique hostname (a name which can be resolved, using a name server,

into an IP Address).It must be noted that around

75% of websites today are not active, but parked domains or

similar.

Source: http://www.internetlivestats.com/total-number-of-websites/

How to position your digital presence website in a landscape of close to 1 Billion websites?

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Every Individual =

Brand - Media - Startup - Data - Innovation Company!

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@DinisGuarda

Every Organisation Social Enterprise =

Brand + Media + Financial + big data + Innovation Company!

8

Any business is a Digital Business Model that touches various areas - social enterprises are in the middle

Bridge Hub uniting 3 different complimentary segments

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new trends in the sharing economy

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Social enterprise – social finance: Market Size OpportunitySocial Enterprise – Social Finance: A US$22 Trillion Market

“social finance refers to any investment activity that generates financial returns and includes social or environmental impact. BNY Mellon”

BNY Mellon defines social finance more broadly than what is traditionally considered SRI. (…) refers to any investment activity that generates financial returns and includes social or environmental impact. Research June 2015

https://www.bnymellon.com/us/en/our-thinking/social-finance-at-scale-creating-value-for-investors.jsp

@DinisGuarda

Social Impact – Social EnterpriseStory telling

Preaching of the gospel or the practice of giving information about a particular doctrine or set of beliefs to others with the intention of

converting others. With data, measurement and engagement.

Using digital tools and channels!

@DinisGuarda

@DinisGuarda

Cycle of evangelisation

Me to we you to meCreative (digital) evangelisation?

@DinisGuarda

@DinisGuarda

What makes a successful mindset of a leader?

Tech

Big data

Social media

IoT

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What narratives – story telling - are we constructing?

What makes a (creative) professional?

@DinisGuarda

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Creative StrategyEvangelisation

Get close to networks and engage them: online and offline

Define clear goals, actions and get

network on board

Get data about each user segment and understand

their needs

Increase awareness of message, brand & value

proposition

Leverage Social Media channels to activate relations & business

Map landscape – long tail - audiences. Create Message channels for each group

Leverage Best of Tools, offer value and associations

that create value

Retain & develop ambassador / IB Program

Focus in Increasing leadsOwned + Earned Media

Create customised events with industry respected partners.

Use syndication, social media right channels to engage users through

target content

Create engagementvia premium content, Education and events

Pro-active education & engagement

Leverage a network of partners – online and offline.

Evangelise your creative message

Map / Get right context: channels /

influencers

@DinisGuarda

Creative strategy evangelisation – how to create social media network?

Case study LangleyHouseTrust.co.uk

@DinisGuarda

How to leverage digital reach, traffic and SEO, branding

Case study LangleyHouseTrust.co.uk

@DinisGuarda

How to grow digital reach, traffic and SEO, branding

How to leverage and engage with social media reach, traffic and SEO, branding

In the nineteenth century, the bosses of political machines led the economy – society. In the twentieth century were media barons,

especially in broadcasting & newspapers.

In the twenty-first century, it is people who have created vast online data, social networks and use change digital tools and blockchain

related tech.

The next evolution will be of the leaders and creators – evangelists - peers who are able to manage big amounts of integrated data,

leverage partnership and create the right intelligence and emotional social brand and voice connection – plus right

evangelisation out of that.

@DinisGuarda

Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com

Publisher: intelligenthq.com – openbusinesscouncil.org

Thank you