how to turn unhappy users to loyal players | ricardas jascemskas
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How to Turn Unhappy Users to Loyal Players
Ricardas JascemskasCommunications Manager
Nordcurrent
Nordcurrent
» Lithuania, 2002» Vilnius & Warsaw» Partners in Europe» Cooking Fever
Happy Users?
» Technical Issues» Gameplay Situations» Need of Attention» Abusive Cases» Extra Steps» Social Media
Technical Issues
» First Complainta game bug b device issue
» More Information
» Screenshot/Video
» Solution
» Result
2.8 f/min
» Gift
Gameplay Situations
» Stuck in Play
» Missing Items
Attention Seekers
» People Want to Talk...
» Nice Conversations & Ideas
» ... And Talk... » ... And Talk More
Abuse Cases
» Fake Accounts
» Fake Compensations
Extra Steps
» In-game Gifts» Other Games (with gifts)» Get Back With Solutions» Inform About Updates» Unexpected, Personal Offers
Social Media
» Public Solutions» Forward to Support» Reply with News» Evaluate Time
33% in 30 min53% in 60 min73% same day
Lithium Technologies survey, 2015
What Works Well
» Unified Support and QA team» Clear Rules and Procedures» Improving Response Process» Identifying Problems with Players» Giving Extra Value for Help» Monitoring Social Channels
Thanks!Any questions?
richard@nordcurrent.com
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