how to think like a digital startup
Post on 21-Nov-2014
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HOW TO THINK LIKE A DIGITAL START UP
GE Townhall 18th April 2013
Tim Andrew
@timjandrew
CHANGES
THE PLUG
1. DEFINE THE PROBLEMnot the benefits
2. DISRUPTUse strategic naivety
3. HYPOTHESISEKill the business case
4. DO THE LEAST POSSIBLEFor faster innovation
5. MEASURE EVERYTHINGYou don’t know what’s important
6. IGNORE VANITY METRICS
7. LEARN AND ADAPT, FASTYour only advantage is the ability to learn faster
8. LOVE YOUR CUSTOMERSEspecially the first ones
9. CREATE VALUEKill hierarchy
10. LEVERAGE EVERY OPPORTUNITY
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