how to test your mobile site without spending a fortune
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How to
test your mobile sitewithout spending a fortune
Barry Briggs Umbraco UK Festival30th October 2015
#umbUKfest
This presentation contains
D.I.Y.
Warning:
#umbUKfest
@quiffboy #umbUKfest
@quiffboy #umbUKfest
@quiffboy #umbUKfest
@quiffboy #umbUKfest
technology
design
research & strategy
ux are here
@quiffboy #umbUKfest
Northern User Experience Manchester ~ Leeds ~ Newcastle ~ Liverpool
nuxuk.org ~ @nuxuk
So, usability testing…
@quiffboy #umbUKfest
@quiffboy #umbUKfest
@quiffboy #umbUKfest
Many organisations are scared of testing
Bold unsubstantiated statement:
@quiffboy #umbUKfest
Why?1. Money2. Time (which also = money)
Econsultancy User Experience Survey 2013
@quiffboy #umbUKfest
Perceived pain points1. Hardware2. Software3. Recruitment4. Reporting
@quiffboy #umbUKfest
Addressing those pain points…
@quiffboy #umbUKfest
@quiffboy #umbUKfest
Silverback• De facto app for desktop
usability testing on a Mac• Simple and powerful UI • Affordable (v2 is now free!)• v3 due soon (again)
@quiffboy #umbUKfest
@quiffboy #umbUKfest
typical desktop usability testing output@quiffboy #umbUKfest
What about PCs?
That’s Macs sorted.
@quiffboy #umbUKfest
@quiffboy #umbUKfest
90percentofeverything.com/2009/01/26/cheap-and-free-alternatives-to-morae-usability-testing-software/
No relation
ovosolo.com ~ @ovostudios@quiffboy #umbUKfest
Last updated April 2013
@quiffboy #umbUKfest
They live!!
We’ve got affordable desktop testing nailed
Over-simplified but still truthful statement:
@quiffboy #umbUKfest
ˊ ` ` ` ` ` ` ` ` ` ` ` ` ` ` `'F'¯'''''L ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` `'[``…'¾`` ``` ``` ``` ``` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` `'[```…ʹ[` ` ` ` ``` ``` ``` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` `#````ˆ[```` ``` ``` ``` ``` ` ` ` ` ` ` ` ` ` ` ` ` ` `'#``…``'[`… ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` #…`````'F`` ` ` ` `` ``` ``` ` ` ` ` ` ` ` ` ` ` ` ` ` ƒ¯```````'[__` ` ` ` ` ` ` ``` ``` ` ` ` ` ` ` ` ` ` ` ` ƒ¯````````ʹ¯¯¯¯''''''''''''¯¯¯¯¯¯™[ ` gµµµµµµµµµµµµµµ_µ™`````````````````````````'# ` '₫₫₫₫₫₫₫₫₫₫₫₫₫F¯…`````````````````````` ` ²q[¯ ` `ʹ₫₫₫₫₫₫₫₫₫₫₫₫¾````````````````````````````ʹ} … `›₫₫₫₫₫₫₫₫₫₫₫₫#`````````````````````````__µr… ` `³₫₫₫₫₫₫₫₫₫₫₫₫₫…`````````````````````````¯[ … ` ``₫₫₫₫₫₫₫₫₫₫₫₫$``````````````````````````_F … ` ``]₫₫₫₫₫₫₫₫₫₫₫#````````````````````````ʹ''''[… … ` ``'₫₫₫₫₫₫₫F''''']₫#___`````````````````````` '# … ` ` …₫₫₫₫₫₫₫bµ₫₫₫₫$¯''''¹uuuuuɷuɷuɷuɷuɷuɷµ#¯ ` ` ` ` `…'''''''™''''™'''™''''™™ … … ` ` ` ` ` ` ` ` ` ` ` ` … … ` ` ` ` … ` ` ` ` ` ` ` ` … ` … ` ` ` ` ` ` ` ` ` ` ` … ` ` ` ` `.
@quiffboy #umbUKfest
People think testing on mobile is harder
than desktop
Another bold unsubstantiated statement:
@quiffboy #umbUKfest
@quiffboy #umbUKfest
petbucket.com/blog/61984/scaredy-cat-how-to-handle-a-frightened-feline.html
Scaredy-Cat Excuse #1
Requires expensive & specialist hardware
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This is the
D.I.Y.bit
Warning:
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Hi Ali!
@quiffboy #umbUKfest
This bit
Not this bit
@quiffboy #umbUKfest
This bit
Not these bitsNot these bits
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@quiffboy #umbUKfest
@quiffboy #umbUKfest
@quiffboy #umbUKfest
Sticky padExtreme D.I.Y.
@quiffboy #umbUKfest
Flush = stable
#umbUKfest@quiffboy
About £55 *
* device not included@quiffboy #umbUKfest
The D.I.Y. bit is over now
And relax…
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Scaredy-Cat Excuse #2
Specialist software is expensive
@quiffboy #umbUKfest
airsquirrels.com ~ @reflectorapp@quiffboy #umbUKfest
mobizen.com ~ @mobizenglobal@quiffboy #umbUKfest
obsproject.com ~ @obsproject@quiffboy #umbUKfest
@quiffboy #umbUKfest
@quiffboy #umbUKfest
@quiffboy #umbUKfest
About £10 *
* unless you want a vimeo pro account@quiffboy #umbUKfest
>ruby -‐e "$(curl -‐fsSL https://raw.githubusercontent.com/Homebrew/install/master/install)"
>brew install ffmpeg
>ffmpeg -‐i source.flv new.mp4
thanks to @coldclimate & @whitingx@quiffboy #umbUKfest
Scaredy-Cat Excuse #3
Recruiting participants is complicated & expensive
@quiffboy #umbUKfest
tinyurl.com/mhr8emm
Caveats, caveats, caveatsSummary: The answer is 5, except when it's not. Most arguments for using more test participants are wrong, but some tests should be bigger and some smaller.
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“Testing with one person is 100% better than testing with none”
steve krug ~ “rocket surgery made easy” ~ tinyurl.com/oufm9ao
@quiffboy #umbUKfest
@quiffboy #umbUKfest
gds.blog.gov.uk/2012/10/05/testing-gov-uk-with-real-users/
@quiffboy #umbUKfest
This is not how people use your products
@quiffboy #umbUKfest
Contentious but accurate statement:
.com
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Hello Bev!
@quiffboy #umbUKfest
£15 for15 minutes!!
HOW IT WORKS:We ask you to carry out a couple of simple tasks using a new website, and we learn if we've designed it correctly. It will take no more than 15 minutes of your time and as a thank you we'll give you £15 cash.
WHEN:Monday 17th November // Time slots available 12-1.30pm and 2.30-4pm
WHERE:Amaze, 1st Floor, Royal Liver Building
We're looking for a few people to help us test a new website.
INTERESTED?Participants must be female and use a smartphone to browse the internet.Email b.briggs@amaze.com with your current make of smartphone, and preferred testing slot.
@quiffboy #umbUKfest
@quiffboy #umbUKfest
businessupperhand.com/how-to-open-a-coffee-shop/
5 x £15 *
* or 5 cups of coffee, if you’re on a really tight budget@quiffboy #umbUKfest
Scaredy-Cat Excuse #4
Writing the test report takes ages
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1) Make it a one-pager
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2) Bullet-point list, not reams of copy
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3) Structure the report by task/user journey
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4) Make your findings actionable
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5) Do highlight when a test passes…
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6) …but focus on the things you can fix
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@quiffboy #umbUKfest
1 day to write *
* or less if you make notes between test sessions@quiffboy #umbUKfest
Up-front costHardware ≈ £55 (one-off cost)
Software ≈ £10 (one-off cost)
Recurring costRecruitment ≈ £75 (per round of testing)
≈ £140 for one round of testing
@quiffboy #umbUKfest
What’s your hourly rate?
And how long have you spent debating the cost of running tests?
@quiffboy #umbUKfest
“But you should probably read more”
Anyone Can Usability Test, Part 1: On a Shoestring Chris Atherton
How Many Test Users in a Usability Study? Jakob Nielson
The Art of Guerrilla Usability Testing UX Booth
New to Usability Testing? You’re not alone!Jennifer Aldrich
User Experience Survey 2013 Econsultancy & WhatUsersDo
UX Challenge: how to choose the right approach to user research WhatUsersDo & Ian Franklin
“Don’t make me think” & “Rocket Surgery Made Easy” and more…Steve Krug
@quiffboy #umbUKfest
Thanks! ☺
@quiffboy#umbUKfest
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