how to target the us market

Is the US market essential

for your business?

• Lots of potential in the US market…

• …but it’s crowded, and difficult to penetrate

Research the US Landscape

• Competition• Market potential• Costs of market entry

Adapting Your Product for the US

• Consumer purchase patterns

• Industry norms

• What pivots are needed?

Relocating to the US

• Is it necessary to operate in the US?

• Depends on industry

• For consumer-facing businesses, the sooner the better

US-Centric Appearance

1. Avoid co.il web addresses.

2. US Phone Number with major area code

English Website

• Written or proofread by a native English speaker

How Much Money Will You Need?

• Hiring salespeople

• Relocating employees

• Office space

North American

Marketing Channels

• Develop a North American marketing strategy aligned with business objectives

US Market Penetration

• Multichannel marketing

• Channel testing

• Combine inbound & outbound methods

B2B or B2B2C Strategies

B2B or B2B2C Companies

• Public relations

• Analyst relations

• Search engine optimization (SEO)

• Compelling blog

• Social media strategy

Public Relations

• Think beyond tech blogs

• Goals beyond downloads/new users

Analyst Relations

Search Engine Optimization (SEO)

• Optimizing your website

• Inbound marketing

• Relationship with PR

Blog

• News events for inspiration

• Publish consistently – same time/day (helps w/ SEO)

• Spread out authors among staff

Social Media

• International – senior staff located both in Israel and the US

The Cline Group

• Holistic marketing approach

The Cline Group

• Marketing strategy and execution maps to company’s business goals