how to stay relevant in social media?

HOWTO

STAYRELEVANTIN SOCIAL MEDIA?

Today we have3 Billion

people on Internet&

2.07 Billion peopleOn

Social Media

2,77,000 Tweets

72 Hrs of new video content

2,16,000 New photos get uploaded

8,333 Videos get shared

SOCIAL IN

60SECONDS

2.46 Million content gets shared

WHY PEOPLE ARE ON SOCIAL MEDIA?

• TO BE PART OF THE COMMUNITY

• TO EXTEND COMMUNITY

• TO CONNECT & RECONNECT

• TO MOVE BEYOND ISOLATION

• TO HAVE THEIR OWN VOICE

• TO GAIN KNOWLEDGE, INFORMATION

BECAUSE WE ARE A SOCIAL ANIMAL

BECAUSE WE ARE ON SOCIAL

BRANDS ON SOCIAL

SOCIAL IS ALSO A MEDIA

CHALLENGES FACED BY THE BRANDS

HOWTO

STAYRELEVANTIN SOCIAL MEDIA?

• LACK OF - OR - IMPROPER STRATEGY:

Do you truly know who your audience is and what they’re interested in?

• LACK OF TOPICAL THOUGHT LEADERSHIP:

Are you posting topical content that drives your audiences interest or are you mainly retweeting or sharing content others are posting?

• LACK OF CONSISTENCY OR VOLUME:

Are you scheduling social media posts everyday, all day at the appropriate levels,

or are you sporadic, inconsistent or not doing it at levels that are even being noticed?

GAPS IN SOCIAL MEDIA STRATEGY

• LACK OF VALUE:

Do your posts provide selfless, relevant value to your target audience on a consistent basis?

• NOT ENOUGH MARKETING:

Are you sharing 10% to 20% of your posts that market you, your company, products or services,

or are you rarely even mentioning your online properties?

• TOO MUCH MARKETING:

Are you posting primarily about you, your company, products or services?

5C’s & 1A

OF SOCIAL MEDIA MARKETING

COMMUNITIES

REAL PEOPLE, REAL WORLD

CONVERSATIONS

CONTENT MUST BECOME THE TOPICOF THE CONVERSATION TO BE SOCIAL

CHANNELS

NOT EVERY CHANNEL IS RELEVANTFOR ALL THE BRANDS

CAMPAIGN

THE CAMPAIGN BRINGS BUSINESSMEANING TO YOUR SOCIAL MEDIA PROGRAMS

CONTEXT

BE TOPICAL AND BE OPPORTUNISTIC

ANALYZE

YOU SHOULD KNOW WHAT HAPPENED &

WHY IT HAPPENED

COMMUNITIES

CONVERSATIONS

CHANNELS

CAMPAIGN

CONTEXT

ANALYZE

LAST MANTRA TO

STAY RELEVANT

YOU