how to stay on top of social media in 30 minutes a day

How to Stay on Top of Social Mediain 30 Minutes a Day

February 20, 2014

Arik C. HansonPrincipal, ACH Communications

A little about me…

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But:– Need to stay one step ahead of clients– Need info to do your job effectively– Want to stay smart about trends

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Plus: Social is just a part of our everyday jobs now, as solo PR counselors

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11 strategies.45 minutes.

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Giddy-up!

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Strategy #1: Create a schedule. AND STICK TO IT!

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Mine:• Morning reading via Feedly: 8:00-8:10• Check Facebook: Three times per day 2-3 minutes

each• Check Twitter: Three times a day 2-3 minutes

each (except for #solopr chat!)• Evening reading via Zite/Flipboard: 10:30-10:40• Downtime consumption: 5-10 minutes per day• Total: 29-36 minutes per day

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Strategy #2: Read 100 blogs in 10 minutes with Feedly.

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Blogs on my list:• AdFreak (David Griner)• V3 Blog (Shelly Kramer’s blog)• Jon Loomer (Facebook-specific)• Inside Facebook• Sprout Insights (Sprout Social’s blog)• Post Planner blog• Digiday

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Strategy #3: Develop an air-tight bookmarking system

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I use Diigo

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But you can also use:• Delicious• Evernote• Instapaper• Even Pinterest

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Strategy #4: Use the *right* news apps.

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My favorites

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News 360• Quick news snippets based on categories you

choose. • Always provides option to read full story.• Easy to add or change categories.• Designed for: Ultra-fast news consumption.

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Gist• Quick scan of the news that includes snippets,

quick facts and short videos.• Love the short quotes and facts featured in

each story.• Easy way to get the story without reading the

whole story—designed for scanners.

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Wibbitz• Audio + Photos + Text• Can set up by category (Tech, Mashable, etc.)• More audio/visual news reader

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Strategy #5: ONLY use Twitter lists when using Twitter.

Potential categories:• Fellow #solopr folks• Hard news (@cnn, @nytimes)• Industry news (@prsa, @mediabistro)• PR bloggers (@kellyecrane, @shonali, @ginidietrich)• Local media (Individuals+outlets)• Clients (Individuals+corporate handles)• Event speakers (#SoloPR speakers, PRSA National speakers)

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Strategy #6: “Hear” content when you’re “confined”

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• In the car• On the plane• In your hotel room• In the bathroom?

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I started using Umano

Thanks @lenkendall!

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• You can also use:– iTunes– Stitcher Radio– BlogTalk Radio

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Strategy #7: Use Digg daily

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Strategy #8: Be HYPER-vigilant about Facebook use (and start using Paper).

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Strategy #9: Turn your phone into a mobile-content-consumption machine

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• Zite (Reader)• Flipboard (Reader)• Pocket (Read later)

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Strategy #10: Subscribe to 5 industry e-newsletters—no more.

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Mine:• PRDaily• PSFK• MuckRack Daily• SocialMedia.org• Scott Monty’s This Week in Digital

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Strategy #11: Find and subscribe to key content aggregators

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• 11 strategies. 45 minutes.

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• #1: Create a schedule. AND STICK TO IT!• #2: Read 100 blogs in 10 minutes with Feedly.• #3: Develop an air-tight bookmarking system.• #4: Use the *right* news apps.• #5: Only use Twitter lists when using Twitter.• #6: “Hear” content when you’re “confined”• #7: Use Digg daily• #8: Be HYPER-vigilant about Facebook use.• #9: Turn your phone into a mobile-content-consumption

machine• #10: Subscribe to 5 e-newsletters—no more.• #11: Find and subscribe to key content aggregators.

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Questions?

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More:– Subscribe: arikhanson.com– Email: arik@arikhanson– Tweet: @arikhanson

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