how to skwish your museum: a practical guide to sustainability

A PRACTICAL GUIDE TO SUSTAINABILITY

HOW TO SKWISH YOUR MUSEUM

Alexandra Hatcher, Alexandra Hatcher Consulting Inc., Calgary

Lisa Making, Royal Tyrrell Museum, Drumheller

Hannah Chipman, Telephone Historical Centre, Edmonton

SWG Recommendations Report available to download: http://www.museums.ab.ca/media/34750/museumsswg_report_final.pdf

SUSTAINABILITY IS AN ORIENTATION, NOT A DESTINATION.

Bell, Masaoka, Zimmerman, Nonprofit Sustainability, 2010

SUSTAINABILITY

▸ Financial

▸ Environmental

▸ Health & Wellness

▸ Community Engagement

▸ Social Responsibility

TENSEGRITY

Tensegrity Structures are known for:

DEFINITION: maintaining structural stability, or integrity, through continual tensional forces - Buckminster Fuller

‣ Flexibility

‣ Agility

‣Resilience

‣ Strength

FINANCIAL

Connecting Mission Impact & Financial Return

PROFITABILITY

Bell, Masaoka, Zimmerman,

“Strategic Imperatives”,

Nonprofit Sustainability, 2010

ENVIRONMENTAL

Respecting the interconnectedness of our environments.

Aaron Paquette, April 2013

ENVIRONMENTAL

Human Brain Blood Vessels River Tributaries City

Leaf Desert Palm of Hand

Aaron Paquette, April 2013

Respecting the interconnectedness of our environments.

HEALTH & WELLNESS

Contributing to positive quality of life.

COMMUNITY ENGAGEMENT

Engaged in Community; Engaged with Community.

Archaeologist Jack Brink looks on as Blackfoot Elders conduct a blessing ceremony.

Head-Smashed-In Buffalo Jump, UNESCO World Heritage Site, Alberta

SOCIAL RESPONSIBILITY Identifying community needs and

addressing those needs with the

intention of positive change.

SUSTAINABILITY

▸ Financial

▸ Environmental

▸ Health and Wellness

FINANCIAL

Get to know your restraints

FINANCIAL

Get to know the market

FINANCIAL

Get to know your organization

FINANCIAL

Be Patient

SUSTAINABILITY

▸ Financial

▸ Environmental

▸ Health and Wellness

ENVIRONMENTAL

WHAT’S NEXT?

ENVIRONMENTAL

“The other interesting thing, is that one

point that was made in that whole

sequence on extinction, is that 99% of

species that have ever existed are extinct.

So the question begs, how much of the

concern from scientists these days is well

placed concern, in terms of maybe being

accelerated by humans, and how much of

it is just a naturally occurring process?”

Interview Respondent 021

ENVIRONMENTAL

"We know there's major climatic changes, we're talking a

drop in mean annual temperature of at least six degrees

Celsius in the time span of about 100,000 years, that's

super fast." Dr. François Therrien

ENVIRONMENTAL

SUSTAINABILITY

▸ Financial

▸ Environmental

▸Health & Wellness

HEALTH & WELLNESS

Defined in the SWG Report:

“the condition or state of being well, contented and satisfied with life …

Well-being (and so quality of life) has several components, including

physical, mental, social, [intellectual], and spiritual. Well-being and quality

of life are also used in a collective sense to describe how well society

satisfies people’s wants and needs.”;

“a shared sense of meaning and purpose is the single attitude most

strongly associated with community well-being. The process of arriving at

collective meanings is central to the health of a community.”

Alberta Museums Association, 2013

HEALTH & WELLNESS

Health is a state of complete physical, mental

and social well-being and not merely the

absence of disease or infirmity.

Wellness is an active process of becoming

aware of and making choices toward

a healthy and fulfilling life.

World Health Organization

defined…

HEALTH & WELLNESS

Community

Organization

Individual

INTERCONNECTEDNESS

INDIVIDUAL HEALTH & WELLNESS

Dimensions of Wellness:

Social

Physical

Intellectual

Emotional

Spiritual

Occupational

Environmental

Financial

ORGANIZATIONAL HEALTH & WELLNESS

Sustained organizational health is

among the most powerful assets

an organization can build.

McKinsey, 2014

DIRECTION

ACCOUNTABILITY COORDINATION

AND CONTROL

EXTERNAL

ORIENTATION LEADERSHIP

INNOVATION AND

LEARNING

CAPABILITIES MOTIVATION

CULTURE AND

CLIMATE

- Role Clarity

- Performance Contracts

- Consequence Management

- Personal Ownership

- Shared Vision

- Strategic Clarity

- Employee Involvement

- Meaningful Values

- Inspirational Leaders

- Career Opportunities

- Financial Incentives

- Rewards and Recognition

ACTIVITY

COMMUNITY HEALTH & WELLNESS

“Community Wellness is the

combination of social, economic,

environmental, cultural, and political

conditions identified by individuals

and their communities as essential

for them to flourish and fulfill their

potential.” Wiseman and Brasher, 2013

Happy City, Understanding Local Needs for Wellbeing Data

ECONOMY

EDUCATION

CHILDHOOD

EQUALITY

HEALTH

SOCIAL

RELATIONSHIPS

PERSONAL

WELLBEING

ECONOMY

EDUCATION

CHILDHOOD

EQUALITY

HEALTH

SOCIAL

RELATIONSHIPS

PERSONAL

WELLBEING

Autonomy

Happiness

Life Satisfaction

Worthwhile

Anxiety

Unemployment

Job Quality

Material Deprivation

Child Learning

Adult Learning

Children’s Wellbeing

WB Inequality

Health Behaviour

Overall Health

Mental Health

Green Space

Housing

Democracy

Local Environment

Crime & Security

Culture

Close Support

Generalized Trust

Personal Relationships

Community Cohesion

Volunteering

Personal Wellbeing

Economy

Education and Childhood

Equality

Health

Social Relationships

Happy City, Understanding Local Needs for Wellbeing Data

HEALTH & MUSEUMS

“Museums serve the health needs of

the self by fostering relaxation,

introspection, and health education.”

Silverman, The Social Work of Museums, 2010

HEALTH & WELLNESS

SOCIAL INDICATORS

Hill Research Strategies, The Arts and Individual Well-Being in

Canada, General Social Survey, 2013

• Self-reported health

• Self-reported mental health

• Volunteering

• Feeling trapped in a daily routine

• Stress level

• Knowledge of neighbours

• Doing a favour for a neighbour

• Self-reported satisfaction with life

HEALTH & WELLNESS

Health

(excellent –

very good)

Mental Health

(excellent –

very good)

Volunteer Trapped in

daily routine

Stress (Not at

all – not very

stressfull

neighbours

(mainly – mostly)

Favour for

neighbour

Very strong

satisfaction with

life (8-10)

37% 38%

Health, well-being and social connections of art gallery visitors in 2010

Art gallery visitors Non-visitors

Hill Research Strategies, The Arts and Individual Well-Being in Canada, General Social Survey, 2013

31% 30%

63% 62%

HEALTH & WELLNESS

Community

Organization

Individual

INTERCONNECTEDNESS

SUSTAINABILITY

▸ Financial

▸ Environmental

▸Community

Engagement

COMMUNITY ENGAGEMENT IS:

COMMUNITY ENGAGEMENT IS NOT:

Identifying and addressing what the community cares about.

Identifying what the community can do for your organization.

Doing things that really matter, e.g. activities focused on building better communities.

Token exhibits and programs about or with community groups.

Establishing long-term relationships and partnerships with other community groups.

Occasional stakeholder input meetings or an annual visitor survey.

Working with community groups to plan and offer your programs and activities, and sharing the control, acknowledgement and proceeds.

Continuing to control and run your programs and activities, yet expecting other community organizations to participate and donate.

Getting involved in community activities outside of your organization.

Expecting reciprocity for contributions to the community outside your organization.

Matelic, Transformative Power and Community Engagement, AMA, 2013.

COLLABORATION SPECTRUM TOOL

COMPETE

Competition for audience, resources, partners, public attention

CO-EXIST

No systemic connection between organizations

COMMUNICATE

Information sharing (e.g. Network)

COOPERATE

As needed, often informal, interaction on discrete activities or project

COORDINATE

Organization systematically adjust and align with each other for greater outcomes

COLLABORATE

Longer term Interaction based on shared mission, goals; shared decision makers and resources

INTEGRATE

Fully integrated programs, planning, funding

Resource: adapted from Tamarack Institute for Community Engagement, Collaborative Spectrum Tool.

SUSTAINABILITY

▸ Financial

▸ Environmental

SOCIAL RESPONSIBILITY

The What

The Who

• The homeless

• Cultural groups

• Youth at risk

My Flashpoint Issues:

The Why

“Museums had inadvertently arrived at a

metaphorical watershed where it is now

imperative to ask broader questions about

why they do what they do, to confront a

variety of admittedly unruly issues, and to

propose some new choices.”

Robert R. Janes, The Mindful Museum

The How

“How is it that museums, as social

institutions, may remain aloof from the

litany of socio-environmental issues that

confront us, when many of these issues

are intimately related to the purpose,

mission, and capabilities of museums as

we know them?”

Robert R. Janes, The Mindful Museum

TENSEGRITY

Tensegrity Structures are known for:

DEFINITION: maintaining structural stability, or integrity, through continual tensional forces - Buckminster Fuller

‣ Flexibility

‣ Agility

‣Resilience

‣ Strength

SUSTAINABILITY

▸ Financial

▸ Environmental

CONTACT US @

ALEXANDRA HATCHER

alexandra@alexandrahatcher.com

HANNAH CHIPMAN

thc4@telus.net

LISA MAKING

lisa.making@gov.ab.ca

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