how to set a school social media strategy (by samer chidiac)

Setting a School Social Media

Strategy

The Most Popular Social Media Networks

Social Media & Education

Social Media To Improve Student Life And School Rating

All teens use social media, schools can use this as a benefit

to reach students.

Better and easier methods to reach homes (students and

parents). Display messages, show actual imagery, up-to-date info.

Increase schools’ presence in the community.

School and Home as one entity.

Benefits of Social Media in Education

Student inducement for writing and reading

Students contact teachers

Parents contact teachers

Students upload videos

Videos of student's activities

up-to-date info regarding school

achievements

Direct contact with school

officials

On hand information

Up-to-date News

Direct streaming

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Why a School Social Media Strategy

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A School Social Media Strategy

PolicyEngagement PlanChannelsAudienceObjectives

It’s MORE about Education and LESS about Technology!

Steps of Social Marketing Plan

Step 1: Set Your Objectives And Measurement Plan

Raise knowledge of your school,

teaching methods, improvement

methods.

Exemplify the personality of your

organization

Strengthen relationships with

future clients, prospects, and

influencers

Improve student-teacher relationship

Improve parent-teacher relationship

Public Objectives

Build awareness regarding

school

Increase web site traffic

Improve search engine

rankings

Generate leads

Generate sales

Private Objectives

Step 2: Get To Know Your Tribes

Build a questionnaire (What websites are students most interested in? What Social sites do they use most?)

Analyze this data and build your personas

Gather Insights Directly From Your Students And Parents To Create More Targeted Social Media Campaigns

SPEND TIME AND MONEY CREATING A SOCIAL CAMPAIGN WHERE YOUR TARGET MARKET HANGS OUT MOST

(FACEBOOK, TWITTER OR LINKEDIN)

Step 3: Select Your Social Channels

Facebook

• Account with constant follow up

• Page with recent activities and announcements

• Constant upload of photos/ video/ useful links

• 24/7 monitoring of other schools' accounts

• Ensuring constant contact with students

Twitter

• Account with constant follow up

• Tweeting during school event and ensuring the widest number of followers

• Spreading the activities through pictures

Linked-In

• Setting up account for teachers to connect in the business world

• Sending brochures and flyers of the school to companies and managers to widespread

You Tube

• Constant upload of videos in the classroom and during extra-curricular activities

• Sharing videos with students through their Facebook accounts

Blogs

• Periodical blogging (weekly)

• Upload of workshops, feedbacks, brochures and flyers on the blog

• Upload of activities and journals of students, staff and faculty

Media

Search engine ranking

Facebook Ads

Google Ads

Commercializing on Ministry of education's

website

Commercializing on Children TV channelsS

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Step 4: Put Together An Engagement Plan

May – June

• Social media strategy (complete!)Agree social media campaigns with the business

• Look into resourcing needs for campaigns • Secure your brand names / URLs across the social Web (unless you

have already done this)

July – August

• Design and launch (selected social network) page structure• Prepare targeted content for your social network• Upload video content to YouTube etc.• Launch first campaign• Communicate with key influencers through Twitter and other

channels• Monitor conversations on direct chat

September – October ,,,

Step 5: Set Up A Social Media PolicyStating who the social media policy applies to, such as employees, teachers, parents, students…

Reminding the employees to understand any employment agreements, contracts or communication policies already in existence. This includes copyright, privacy and other applicable rules or regulations.

Define social media to include all forms of multi-media, social networking websites, blogs or any other digital content sharing service is covered within the policy

Set clear guidelines on how confidential information should not be used or published via social media (ex: Pictures without consent of individuals)

Request employees use a disclaimer or their opinions to those of the organization when referring to the organization

Make clear that any postings from employees from personal accounts should not include any logos or trademarks unless permission has been granted

Employees are not permitted to create their own pages, accounts or profiles using the branding or organizations name or slogans which could be misinterpreted as an official page by the public

The organization reserves the right to request that specific subjects are avoided or that individual posts can be removed if deemed unacceptable or inappropriate

Step 6: Bring Your Social Media Strategy To Life!

You now have a solid plan details everything you need to launch social media campaigns

Focus on achieving

results for your business and

your customers

Listen out for new trends, measure the

impact of your campaigns and

keep on tweaking your

plan

Thank you!