how to sell social media to ceo's in the mena region
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welcome
Thursday, July 7, 2011
ceo’s & social mediayasser alkharobi
Thursday, July 7, 2011
Thursday, July 7, 2011
we need to know what kind of ceo we have in order to deal with them!
Thursday, July 7, 2011
a ceo with strong background in marketing, clocking in great numbers, usually a great leader with charisma, open minded, welcoming new idea, marketing is every thing
Thursday, July 7, 2011
a ceo with strong background in fineness , locking to the numbers, usually restricted, needs prior approval, not great leader with very bad charisma, marketing is support, welcoming new idea related to “roi”
Thursday, July 7, 2011
a ceo with strong background in logistics and IT, his priority is the financials and risk management, and how to manage and hire people, tough leader, IT department is managing the digital marketing !!
Thursday, July 7, 2011
a ceo who has stayed a very long time, rose from the lower rungs, very danger, good at following instructions, historical record style, too insulated, a veteran
Thursday, July 7, 2011
a ceo who has very strong in-depth product knowledge, the most important is the products, good products need no marketing, in-house marketing
Thursday, July 7, 2011
a ceo who has no luxury or freedom to act as ceo, restricted, needs prior approval, have marked boundaries
Thursday, July 7, 2011
we need to understand what they think about it in order to find our way with them!
Thursday, July 7, 2011
Thursday, July 7, 2011
it’s a fad
Thursday, July 7, 2011
it’s a fadwe are too old for this
Thursday, July 7, 2011
it’s a fadwe are too old for thisthey have no idea what we are talking about or don’t know enough about it
Thursday, July 7, 2011
it’s a fadwe are too old for thisthey have no idea what we are talking about or don’t know enough about itwe don't have a website yet??
Thursday, July 7, 2011
Thursday, July 7, 2011
we are in b2b, who wants to hear our boring news
Thursday, July 7, 2011
we are in b2b, who wants to hear our boring newsit doesn’t fit into current structures, lack of leadership
Thursday, July 7, 2011
we are in b2b, who wants to hear our boring newsit doesn’t fit into current structures, lack of leadershipprinted media has worked for us for the last 30 years
Thursday, July 7, 2011
Thursday, July 7, 2011
our customers don’t use it
Thursday, July 7, 2011
our customers don’t use itwe have real work to do
Thursday, July 7, 2011
our customers don’t use itwe have real work to dowe are not active socially offline why should we be online
Thursday, July 7, 2011
Thursday, July 7, 2011
i’m too busy and i have nothing to say
Thursday, July 7, 2011
i’m too busy and i have nothing to saytraditional media is still bigger
Thursday, July 7, 2011
i’m too busy and i have nothing to saytraditional media is still biggerit’s an entertainment tool for teens
Thursday, July 7, 2011
we need to know why they don't approve it in order to
work on it
Thursday, July 7, 2011
Thursday, July 7, 2011
it will change the way that they mange the company
Thursday, July 7, 2011
it will change the way that they mange the company
it will keep the door open
Thursday, July 7, 2011
it will change the way that they mange the company
it will keep the door open
what is the competitors did? how are they now
Thursday, July 7, 2011
it will change the way that they mange the company
it will keep the door open
what is the competitors did? how are they now
are we going to survive, how many likes, connection and followers we are going to get
Thursday, July 7, 2011
Thursday, July 7, 2011
It’s safe one way communication
Thursday, July 7, 2011
It’s safe one way communication
is’t going to show our strength or it will uncover our fillers?
Thursday, July 7, 2011
It’s safe one way communication
is’t going to show our strength or it will uncover our fillers?
it could damage the company’s reputation
Thursday, July 7, 2011
It’s safe one way communication
is’t going to show our strength or it will uncover our fillers?
it could damage the company’s reputation
it was an honored for someone to get my business card
Thursday, July 7, 2011
Thursday, July 7, 2011
unwilling to be transparent
Thursday, July 7, 2011
unwilling to be transparentwe will lose control of our brand and image
Thursday, July 7, 2011
unwilling to be transparentwe will lose control of our brand and image a afraid of making a mistake
Thursday, July 7, 2011
unwilling to be transparentwe will lose control of our brand and image a afraid of making a mistakewe don’t have the time or resources to contribute and moderate
Thursday, July 7, 2011
Thursday, July 7, 2011
upper management won’t provide support
Thursday, July 7, 2011
upper management won’t provide support
is’t the tool or one of them
Thursday, July 7, 2011
upper management won’t provide support
is’t the tool or one of them
where, when and how to start
Thursday, July 7, 2011
upper management won’t provide support
is’t the tool or one of them
where, when and how to startit will never satisfied their ego
Thursday, July 7, 2011
Thursday, July 7, 2011
no guaranteed results
Thursday, July 7, 2011
no guaranteed resultsterrified of feedback and truth
Thursday, July 7, 2011
no guaranteed resultsterrified of feedback and truthfear of the unknown, waiting the newest
Thursday, July 7, 2011
no guaranteed resultsterrified of feedback and truthfear of the unknown, waiting the newestchange is still a dirty word.
Thursday, July 7, 2011
no guaranteed resultsterrified of feedback and truthfear of the unknown, waiting the newestchange is still a dirty word.
security risk
Thursday, July 7, 2011
don’ts & do’s
Thursday, July 7, 2011
don’t show him this
video!!
Thursday, July 7, 2011
show him this
video
Thursday, July 7, 2011
Thursday, July 7, 2011
don't make him scared of social media
Thursday, July 7, 2011
don't make him scared of social media
terrifies him if he didn't approve it
Thursday, July 7, 2011
Thursday, July 7, 2011
don’t tell him that we will no longer use the printed media any more
Thursday, July 7, 2011
don’t tell him that we will no longer use the printed media any more
use it as one of the tools
Thursday, July 7, 2011
Thursday, July 7, 2011
don't keep telling the roi stories
Thursday, July 7, 2011
don't keep telling the roi stories
tell him: it will help us to know where to spend more
Thursday, July 7, 2011
Thursday, July 7, 2011
don’t setup a strategy
Thursday, July 7, 2011
don’t setup a strategy
do it as social media way... create samples, use offline tools... make it simple
Thursday, July 7, 2011
Thursday, July 7, 2011
don’t tell him “it will help us to improve the way we are doing business”
Thursday, July 7, 2011
don’t tell him “it will help us to improve the way we are doing business”
tell him it will gives you more in depth data
Thursday, July 7, 2011
Thursday, July 7, 2011
don't try to make him say wow coz if he do...you will never get the approval
Thursday, July 7, 2011
don't try to make him say wow coz if he do...you will never get the approval
don’t try to make him like it coz he will never do
Thursday, July 7, 2011
Thursday, July 7, 2011
don’t buy him a book, monitor the data
Thursday, July 7, 2011
don’t buy him a book, monitor the datasend him a reference, forget features, focus on benefits of inbound marketing and match them as solutions to your ceo problems
Thursday, July 7, 2011
Thursday, July 7, 2011
don't wait his approval
Thursday, July 7, 2011
don't wait his approval do a small step and shear it with him
Thursday, July 7, 2011
Thursday, July 7, 2011
don't say: either we like it or not we will be a part of the conversation
Thursday, July 7, 2011
don't say: either we like it or not we will be a part of the conversationsay: it will help us to hear the conversation about us
Thursday, July 7, 2011
Thursday, July 7, 2011
warn him: someone may hacking our name
Thursday, July 7, 2011
warn him: someone may hacking our namewarn him: our competitors may use the gap
Thursday, July 7, 2011
warn him: someone may hacking our namewarn him: our competitors may use the gapwarn him: our clients may get confused
Thursday, July 7, 2011
warn him: someone may hacking our namewarn him: our competitors may use the gapwarn him: our clients may get confusedwe should show our strength before our fillers is uncovered
Thursday, July 7, 2011
Thursday, July 7, 2011
be specific about solutions where possible
Thursday, July 7, 2011
be specific about solutions where possible
use language everyone understands
Thursday, July 7, 2011
be specific about solutions where possible
use language everyone understands
take whatever he give you
Thursday, July 7, 2011
be specific about solutions where possible
use language everyone understands
take whatever he give you
don't use egypt, tunisia and others!! as examples
Thursday, July 7, 2011
Thursday, July 7, 2011
study your ceo, rethink, re-present, repeat... ceos are busy. sometimes the problem isn’t the message or the messenger, be patient
Thursday, July 7, 2011
thank you... yasseralkharobi yasseralkharobi @elkharobi
yasseralkharobi
Thursday, July 7, 2011
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