how to run an awesome online competition - webinar slides
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How to run an awesome online competition
Presented byCam Rambert and Bob Watts of
How to run an awesome online competition
Who are we?
How to run an awesome online competition
Who are we?
The Studio Dreams
How to run an awesome online competition
Who are we?
The Studio Dreams
We help run amazing online competitions
How to run an awesome online competition
Brands we’ve worked with
How to run an awesome online competition
Brands we’ve worked with
How to run an awesome online competition
What we’ll be covering today
How to run an awesome online competition
What we’ll be covering today
Why online competitions?
How to run an awesome online competition
What we’ll be covering today
Why online competitions?
Types of competitions and online landscapes
How to run an awesome online competition
What we’ll be covering today
Why online competitions?
Types of competitions and online landscape
Processes
How to run an awesome online competition
What we’ll be covering today
Why online competitions?
Types of competitions and online landscape
Processes
Common mistakes
How to run an awesome online competition
What we’ll be covering today
Why online competitions?
Types of competitions and online landscape
Processes
Common mistakes
Legal considerations
How to run an awesome online competition
What we’ll be covering today
Why online competitions?
Types of competitions and online landscape
Processes
Common mistakes
Legal considerations
5 expert tips + Case study
How to run an awesome online competition
Why should you run an online competition?
How to run an awesome online competition
Why should you run an online competition?
Old strategy, new tactics
How to run an awesome online competition
How to run an awesome online competition
Why should you run an online competition?
Old strategy, new tactics
Typically used as part of a wider IMC campaign
How to run an awesome online competition
Why should you run an online competition?
Old strategy, new tactics
Typically used as part of a wider IMC campaign
Most common reasons
How to run an awesome online competition
Why should you run an online competition?
Old strategy, new tactics
Typically used as part of a wider IMC campaign
Most common reasons
List building
How to run an awesome online competition
Why should you run an online competition?
Old strategy, new tactics
Typically used as part of a wider IMC campaign
Most common reasons
List building
Brand Awareness
How to run an awesome online competition
Why should you run an online competition?
Old strategy, new tactics
Typically used as part of a wider IMC campaign
Most common reasons
List building
Brand Awareness
Other reasons
How to run an awesome online competition
Why should you run an online competition?
Old strategy, new tactics
Typically used as part of a wider IMC campaign
Most common reasons
List building
Brand Awareness
Other reasons
Brand engagement / loyalty
How to run an awesome online competition
Why should you run an online competition?
Old strategy, new tactics
Typically used as part of a wider IMC campaign
Most common reasons
List building
Brand Awareness
Other reasons
Brand engagement / loyalty
Ideation
How to run an awesome online competition
Why should you run an online competition?
Old strategy, new tactics
Typically used as part of a wider IMC campaign
Most common reasons
List building
Brand Awareness
Other reasons
Brand engagement / loyalty
Ideation
Market research (qualitative / quantitative)
How to run an awesome online competition
How to run an awesome online competition
How to run an awesome online competition
Easy A case study
How to run an awesome online competition
Easy A case study
Goal
How to run an awesome online competition
Easy A case study
Goal
Create brand awareness of DVD launch to increase sales
How to run an awesome online competition
Easy A case study
Goal
Create brand awareness of DVD launch to increase sales
Solution
How to run an awesome online competition
Easy A case study
Goal
Create brand awareness of DVD launch to increase sales
Solution
Highly engaging promotion using light hearted humour relevant to the movie
How to run an awesome online competition
Easy A case study
Goal
Create brand awareness of DVD launch to increase sales
Solution
Highly engaging promotion using light hearted humour relevant to the movie
Entrants were required to create a rumour about themselves and share it with their friends
How to run an awesome online competition
Easy A case study
Goal
Create brand awareness of DVD launch to increase sales
Solution
Highly engaging promotion using light hearted humour relevant to the movie
Entrants were required to create a rumour about themselves and share it with their friends
Result: Viral
How to run an awesome online competition
Easy A case study
Goal
Create brand awareness of DVD launch to increase sales
Solution
Highly engaging promotion using light hearted humour relevant to the movie
Entrants were required to create a rumour about themselves and share it with their friends
Result: Viral
Why?
How to run an awesome online competition
Easy A case study
How to run an awesome online competition
Easy A case study
How to run an awesome online competition
Types of online competitions
How to run an awesome online competition
Types of online competitions
Games of skill vs games of chance
How to run an awesome online competition
Types of online competitions
Games of skill vs games of chance
Games of skill include:
Words or less
Photo / video submission
Essay
How to run an awesome online competition
Types of online competitions
Games of skill vs games of chance
Games of skill include:
Words or less
Photo / video submission
Essay
Games of chance include:
Sweepstakes
Instant win
Incentivised sharing
How to run an awesome online competition
Types of online competitions
Games of skill vs games of chance
Games of skill include:
Words or less
Photo / video submission
Essay
Games of chance include:
Sweepstakes
Instant win
Incentivised sharing
Custom
How to run an awesome online competition
How to run an awesome online competition
How to run an awesome online competition
The online competition landscape
How to run an awesome online competition
The online competition landscape
Web
How to run an awesome online competition
The online competition landscape
Web
Social Media
How to run an awesome online competition
The online competition landscape
Web
Social Media
Mobile
How to run an awesome online competition
PromotionalCompetitionLandscape
Smartphone
Microsite
Tablet
Desktop / Laptop In store / On-site
Points of entry
Marketing channels
How to run an awesome online competition
How to run an awesome online competition
How to run an awesome online competition
How to run an awesome online competition
Ways to design and launch an online comp
How to run an awesome online competition
Ways to design and launch an online comp
Build in house
How to run an awesome online competition
Ways to design and launch an online comp
Build in house
Outsource
How to run an awesome online competition
Ways to design and launch an online comp
Build in house
Outsource
Use an online competitions platform
How to run an awesome online competition
How to run an awesome online competition
Common mistakes to running an effective online competition
How to run an awesome online competition
Common mistakes to running an effective online competition
Lack of strategic focus
How to run an awesome online competition
Common mistakes to running an effective online competition
Lack of strategic focus
Complex instructions / too many steps
How to run an awesome online competition
Common mistakes to running an effective online competition
Lack of strategic focus
Complex instructions / too many steps
Asking the entrant to enter too many fields – don’t be greedy
How to run an awesome online competition
Common mistakes to running an effective online competition
Lack of strategic focus
Complex instructions / too many steps
Asking the entrant to enter too many fields – don’t be greedy
No contingency plan for handling cheaters
How to run an awesome online competition
Common mistakes to running an effective online competition
Lack of strategic focus
Complex instructions / too many steps
Asking the entrant to enter too many fields – don’t be greedy
No contingency plan for handling cheaters
Ease of entry vs engagement imbalance
How to run an awesome online competition
Common mistakes to running an effective online competition
Lack of strategic focus
Complex instructions / too many steps
Asking the entrant to enter too many fields – don’t be greedy
No contingency plan for handling cheaters
Ease of entry vs engagement imbalance
Poor choice of prize
How to run an awesome online competition
Common mistakes to running an effective online competition
Lack of strategic focus
Complex instructions / too many steps
Asking the entrant to enter too many fields – don’t be greedy
No contingency plan for handling cheaters
Ease of entry vs engagement imbalance
Poor choice of prize
Ignoring regulations and standard ethics
How to run an awesome online competition
Main rules to be aware of
How to run an awesome online competition
Main rules to be aware of
Australian Laws on:
How to run an awesome online competition
Main rules to be aware of
Australian Laws on:
Terms and conditions of entry
How to run an awesome online competition
Main rules to be aware of
Australian Laws on:
Terms and conditions of entry
Specific platform regulations (i.e Facebook)
How to run an awesome online competition
Main rules to be aware of
Australian Laws on:
Terms and conditions of entry
Specific platform regulations (i.e Facebook)
Permits
How to run an awesome online competition
WANT TO RUN A PROMOTION IN AUSTRALIA?
ACT NSW NT QLD SA TAS VIC WA
Is the promotion exempt?
Does any chance affect the winner?
Does any chance
affect the winner?
Does any chance affect the winner?
Does any chance affect the winner?
Does any chance affect the winner?
OK!
OK!
OK!
OK! OK!
Yes No
Do you have
permits from
another state?
Is the prize worth more
than $5000?
OK!
Yes No Yes NoYes No
Yes No Yes No
Is the prize worth more
than $5000?
OK!
Yes No
Yes No
Permits
OK! Permits
Instant win
prizes?
OK!
Yes No
Permits
Permits
Is the prize worth more
than $5000?
OK!
Yes No
Permits
Yes No
OK!OK!
OK!Permits
Disclaimer: This chart should be used as a guide only. Please consult a lawyer before launching
How to run an awesome online competition
5 tips when running an online comp
How to run an awesome online competition
5 tips when running an online comp
1. Focus. Focus. Focus
How to run an awesome online competition
5 tips when running an online comp
1. Focus. Focus. Focus
2. Go in with a plan
How to run an awesome online competition
5 tips when running an online comp
1. Focus. Focus. Focus
2. Go in with a plan
3. Monitor and measure EVERYTHING
How to run an awesome online competition
5 tips when running an online comp
1. Focus. Focus. Focus
2. Go in with a plan
3. Monitor and measure EVERYTHING
4. Limit barriers to entry
How to run an awesome online competition
5 tips when running an online comp
1. Focus. Focus. Focus
2. Go in with a plan
3. Monitor and measure EVERYTHING
4. Limit barriers to entry
5. Promote on competition sites
How to run an awesome online competition
Damsel Vintage case study
How to run an awesome online competition
Damsel Vintage case study
120 leads in 4 weeks
How to run an awesome online competition
Damsel Vintage case study
120 leads in 4 weeks
Less than $100 spent
How to run an awesome online competition
Damsel Vintage case study
120 leads in 4 weeks
Less than $100 spent
Facebook like gate
How to run an awesome online competition
Damsel Vintage case study
120 leads in 4 weeks
Less than $100 spent
Facebook like gate
Post to wall
How to run an awesome online competition
Damsel Vintage case study
120 leads in 4 weeks
Less than $100 spent
Facebook like gate
Post to wall
Words or less
How to run an awesome online competition
Damsel Vintage case study
120 leads in 4 weeks
Less than $100 spent
Facebook like gate
Post to wall
Words or less
Call to action to their website
How to run an awesome online competition
Damsel Vintage case study
120 leads in 4 weeks
Less than $100 spent
Facebook like gate
Post to wall
Words or less
Call to action to their website
So successful they decided to extend their competition
How to run an awesome online competition
Damsel Vintage case study
120 leads in 4 weeks
Less than $100 spent
Facebook like gate
Post to wall
Words or less
Call to action to their website
So successful they decided to extend their competition
Entries gave them an insight into what their audience wants to wear during Summer
How to run an awesome online competition
How to run an awesome online competition
How to run an awesome online competition
Thankyou.
How to run an awesome online competition
Special Offer
• Exclusive to webinar attendees for 48 hours
• 12 months subscription to ShuttleHQ for $199 (usually $1,188)
• 83% off
Includes the ability to generate:
• Unlimited competitions with microsites
• Measure and monitor your competitions using live analytics
• Facebooks application with like-gates
• Automatically optimises your competition for smartphones and tablets
-
www.thestudiodreams.com/feboffer2013
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