how to run a successful facebook contest

PLANNING CONTENT

STEP 1

● More Facebook Fans?

● Higher brand awareness?

● New emails and leads?

● User-generated content?

● Product development crowdsourcing?

● More engaged and loyal Fans?

● Immediate sales?

● New product/ event awareness?

● Greater insight into your Fans’ likes?

● More traffic to your ecommerce store?

Start Planning out your content by setting goals

and objectives

Teens, single women, business professionals, sports enthusiasts.

Know your ideal customer to create specific contests just for them!

Know Your Target Market

Choose From:

SweepstakesPhoto Contests

Vote ContestGroup Offers

Photo Caption Contest

Choose The Right Type of Contest

SWEEPSTAKES

PHOTO CONTEST

REFERRAL PROMOTION

Choose a prize that’s related to your brand or business.

Consider giving away:

● Your gift card● A product  you sell● Lifetime subscription

Determine Your Budget and Choose The

Appropriate Prize

How will they enter?● Do they need to Like

your Page to enter?

● Do they need to submit an email to enter?

● Do they need to answer a question, or submit a photo or video?

Choose The Contest Entry Method and

Guidelines

How long will your contest run?

● Is it seasonal?● Limited time

offer?● Quick

promotion?

Determine Your Contest Time

Frame

CREATING CONTESTS

STEP 2

Get a ton of engagement and attention! Click “like” on a:● Post● Photo● Video● Status update

Contest Ideas “Like to Win” Contest

Leave a comment under the post to

take part in the contest.

“What do you like most about our

products? Comment to win a

free ____”.

“Comment To Win” Contest

Massive engagement and interaction!

Like the post and leave a comment.

Like and Comment to Win

Let your followers

demonstrate their creativity

and sense of humor by

writing a great caption to a

photo.

Caption Contest

Easiest contest!Write an incomplete sentence and get your followers to complete it. BONUS TIP: Post Planner has a huge selection of fill-in-the-blanks in the Status Idea section of the app.

Fill-in-the-Blank Contest

Fans enter the contest by

submitting their best photo of your product or of any

other niche or business related

theme you choose.

Photo Contest

How it works:

● Ask your fans a question and wait for them to submit the correct answer.

● Randomly pick the winner(s).

Q&A Contest

Get your fans to participate PLUS get valuable feedback and ideas.

● Ask fans to help you choose a new logo

● Come up with a new name for a book

● Choose the best book cover

● Decide on your next blog topic

Crowdsource Contest

PROMOTING, MONITORING AND FOLLOWING UP

STEP 3

• Send out emails before the contest starts.

• Create a campaign hashtag.

• Blog about the contest.

• Use Post Planner to easily plan and schedule out promotional content for Facebook and Twitter.

Promote your Facebook Contest

• Update your content status.

• Cross promote the contest on Facebook, Twitter, Instagram, and any other form social media platform you’re active on.

• Run an Ad and get targeted with your audience.

Many Ways to Promote The Contest

Keep track of it, measure its success and tweak it to get better results.Performance Indicators:

● The number of participants● Likes● Shares● New emails● New Facebook fans● Sales of product

Monitor and Tweak Your Contest

Even if the contest is over, your job is not.

There is still more you can get out of the

contest by following up with

the contest participants.

Post-Contest and Follow-Up

Congratulate the winner on Facebook and

other networks by mentioning

them in a post.

Make them feel special!

Follow up by notifying the winner

and publicly congratulating him/her

● Write a blog post● Send out follow

up emails● Invite the

participants to your next contest

● Mention any new or special deals your business has

Other Ways to Follow Up

Simply Measured Case Studyof Post Planner Growth

How to Use Automation to Grow Your Facebook Page by 193%

http://bitly.com/fbgrowthplan