how to present like an expert

By Pam Cheing, Marketing Manager @ iconnect360

pam.cheing@iconnect360.com

Based on the book by Nancy Duarte.

Sending Good Vibrations to the Audience

Defining “Resonance”: When an object’s natural vibration frequency responds to an external stimulus of the same frequency

This will cause CHANGE.

Remember? We like change.

Change is good.

Change is innovation.

How good would it be to have the power to change yourself and the power to change the whole world.

Just by sharing your thoughts and ideas.

Executive Survey Results show that

86% believe personal presentation skills directly impacts career and income

Executive Survey Results show that

36% find it challenging to put together a good message for a presentation

Executive Survey Results show that

1 in 4 presenters spend over two hours getting ready for a presentation

So Why Are Presentations So Boring?

Because facts and analysis are boring.

Because people are not moved by numbers.

People are moved by people.

If two products have the same features, the one that appeals to an emotional need will be chosen.

Hold on, a minute!

Stop being a hero.

Be less like Luke Skywalker.Yoda-like, be more you should.

Award winning

Saved the universe last summer About Us

We have been in business for a long time!

The audience is and always will be the hero.

See?

Create drama.

Method One: Syd Field’s Paradigm

Method Two: The Hero’s Journey

The audience’s journey

Method Three: Contour of Communication

Understand your hero

Design your presentation like a love letter.

What’s the big idea?

Your presentation message: one sentence, with your unique point of view.

“If we wait until we’re ready, we’ll be waiting for the rest of our lives.”

- Lemony Snicket

It won’t be easy…

People don’t like to change because when you change, it means you sacrificed something else.

Don’t ignore this. Accept it.

• What are they sacrificing to adopt this idea? • How much will it cost them in time and

money?• What is the perceived risk?• Are there physical or emotional risks?• Who or what might they have to confront?

Then show them it’s worth it.

• Identify the reward• Identify personal benefits• Identify benefits by association• Identify benefit to mankind

Summary

Tell stories, not presentations

There are many ways to tell a story but you must first:

• Understand your hero • Decide on one big message • Acknowledge the risks• Acknowledge the rewards • Practice, practice, practice

“If I am to speak for ten minutes, I need a week for preparation; if fifteen minutes, three days; if half an hour, two days; if an hour, I am ready now.” – Woodrow Wilson