how to own your social content, carrie kerpen - social fresh east 2014
Post on 08-May-2015
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Social Fresh Conference http://socialfreshconference.com
TRANSCRIPT
This girl knows what she’s doing.
Want Proof? Just look at Facebook
There are two things that are inevitable in social media
The tools will change
Networks will need to monetize through brands (NOT users)
And so WHY oh WHY are so many brands not owning their own content?
Ways to OWN your content
Blogs: Century 21
Learning Center: Health Catalyst
Campaigns: Fruit of the Loom
Blogs: Liberty Mutual
Owned Content does not just live on the owned site
3 Things You Can Do Right Now To
OWN It
Questions?
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