how to never work a day in your life @talent2017

Kelvin NewmanFounder - Rough Agenda @kelvinnewman

How to never work a day in your life

That title’s actually a bit of a bait and switch.

@kelvinnewman

How I created a relatively fun job, that’s quite enjoyable

and has some pretty decent perks

““

Didn’t have quite the same draw in programme

@kelvinnewman

So, who is this guy?

@kelvinnewman

Founder of BrightonSEO

@kelvinnewman

kelvin@brightonseo.com

http://www.slideshare.net/kelvinnewman

Kelvin Newman

@kelvinnewman

So inadvertently I’ve become associated with Brighton

@kelvinnewman

@kelvinnewman

Actually; I live in Worthing

@kelvinnewman

Which is famous for one thing…

@kelvinnewman

Birdman Competition where people see how far they can jump of the pier

@kelvinnewman

Room above the pubI started organising a meet up in

the upstairs room of this pub

@kelvinnewman

@kelvinnewman

And 3500 people came along to the last one

@kelvinnewman

@kelvinnewman

I also spend a lot of time assembling stupid stuff I

bought of eBay

How it all startedOnce upon a time, I decided it would be cool to get a

group of SEO mates together in a pub to talk shop.

The idea was to share ideas and chat about all the interesting stuff that we can’t really talk about with anyone outside the industry for fear of them falling

asleep.

Word got out and more people showed up than we expected.

So, next time we booked a larger room… again, more and more people showed up.

We realised we might be onto something

A free industry conference, talking about real issues, with practical advice from people who actually know what they’re talking about. brightonSEO was born.

Since then we have seen the conference continue to grow into the beautiful, if scarily large, thing we have

today.

A place where search marketers meet, learn

and discover ways to do their job a little better.

These aren't like your usual digital trade-shows where you're herded round a bunch of exhibition stands while business cards are shoved in your

hand by over-zealous sales people.

And they're not like most digital conferences where you need to re-mortgage your house to sit in a generic hotel or football club function room

and get generic advice.

We're digital marketers not event organisers. We don’t organise SEO conferences one week and

pharmaceutical conferences the next.

We worry about how to put on a decent event first and worry about how to make

money later, which is pretty much the opposite to the

rest of the industry.

For April 3,500 tickets sold in under five minutes

*With over fifteen hundred people on the waitlist

Some practical lessons for people looking to develop a career in digital?

@kelvinnewman

Develop a bit of a philosophy on how you think work should work

* this isn’t actually me developing a philosophy,

I’m reading my emails, but it makes me look

moody and enigmatic

For me it was these three booksThere are now probably horrible “early-noughties”

now, but they shape the way I think about profoundly

It’s much easier to create a job than find one.

@kelvinnewman

Most of the stuff about being a “founder” or “CEO” is bullshit.

Being able to regularly pay your rent and take holiday is much more important to me than being the “boss”

@kelvinnewman

You have a value to a business and the market, do your best

to understand it.

@kelvinnewman

@kelvinnewman

Never do a job a machine could do quicker

Or better than you…

@kelvinnewman

I've often thought of my experience of adulthood thus

far as one of incrementally discovering that there's no

institution, or walk of life, in which everybody isn't just

winging it.

Oliver Burkeman

https://www.theguardian.com/news/oliver-burkeman-s-blog/2014/may/21/everyone-is-totally-just-winging-it

@kelvinnewman

Two quick favours?

@kelvinnewman

We’re on the look outs for volunteers for

the 7th April.

If you or anyone you know is keen email

hey@roughagenda.com

Thanks for listeningKelvin Newman - Founder of BrightonSEO

@kelvinnewman

kelvin@brightonseo.com

http://www.slideshare.net/kelvinnewman