how to monetize web 2.0 applications and win 1,000,000 eur venture capital

Monetization 2.0 Camp

zanox Web Services

Thomas Hessler CEO zanox Group

2008-07-12

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Our Vision

We will create the ultimate global alliance

to monetise the Internet.

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Go where you want!

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Do what you like!

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make more moneywith the internet

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METHODOLOGIESto make more money on the internet

ADVERTISE

on your website

Blog / myspace

in your email

SELL

Things on eBay, amazon or other market places

Your knowledge / your experience

Access to your website

RECOMMEND

Things to to buy to a community

People you know to a new job

You are the product expert

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METHODOLOGIESto make more money on the internet

CREATE

Ringtones, wallpapers, text, video, photos

Pics, songs and other creative outbursts

User generated advertising

SHARE

your WiFi connection

your DVDs, music and software

On demand use

ANSWER

Questions or translate

Do market research and analyst

Be a web searcher

NEW

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How can you monetize these trends?

Alliances & Monetization 2.0

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Next Generation of Web Application

3rd party sourcing

build appl. on sholders of giants, time to market

SaaS PaaS

90% of Twitter traffic is via the API

Mashups move towards standard to create apps

End of the traditional software release cycle

moving to productivity orientation

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Introduction Web Services Technology

Web Services are offered by Amazon, Google, YouTube, Yahoo, Facebook, …

Amazon sets footsteps as the global leader on Web Services technology

Zanox provides the monetization framework

Support for Service Oriented Architecture, Mashups, Widgets and Web 2.0 applications

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zanox webservices Product Strategy

Design approach focuses on resources not services: Simplicity matters

6 resources to access the complexity of the affiliate marketing world

Programs

Adspaces

Products

Admedia Adserver

Profiles Reports

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zanox webservices

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http://webservices.zanox.com 50Mio products and services you get paid 2000 international advertisers with unlimited budgets Monetization 2.0

getMyCustomers()

Web Services Request

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Introduction Web Services Technology

Hands On Tutorial

Request http://webservices.zanox.com/products/iphone

Receive XML result

Integrate it into your application

1. 2. 3.

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Example: Shopping System

Integration of zanox product data into e-commerce search

Done with major German ISP STRATO AG and e-commerce software vendor ePages

Leverage thousands of STRATO shop customer who can become publishers.

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Example: portal widget

Gadget integration of zanox ad media into iGoogle

Independent development from the community

Leverage Web 2.0 portals as ad space (Facebook, MySpace, Google, …)

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Example: CMS integration

Integration of an affiliate Admedia Module into the Content Management System Joomla

independent development from the community

used on more then 200 websites

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zanox GAP CAMPUS

We will create the ultimate global alliance to monetise the Internet.

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Web Services Contest

Contact

zanox Group | Stralauer Allee 2 | 10245 Berlin, Germany

Phone +49 (0)30 50 9691-0 | Fax +49 (0)30 50 9691-99 | info@zanox.com | www.zanox.com

We will create the ultimate global alliance to monetise the Internet.