how to mobilize faculty to become communications ambassadors
Post on 15-Dec-2014
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Mobilizing Faculty as Ambassadors
Kevin Anselmo
The Old Days
Digital Communications
Edelman Trust Barometer
• Has been surveying trust for the past 14 years.
• 33,000 respondents from 14 countries.
Edelman Trust – Media Spokespeople
• Just 13% of respondents trust a media spokesperson when communicating about products and services related to the organization.
Edelman Trust – Academics
• 67 percent trust academics as credible commentators.
The Mobilization Challenge
Barriers
• Apprehension• Distraction• Lack of understanding• $ Reward $
Overcoming the barrier
Dan Ariely, Duke University Media Mogul
Karl Moore – McGill University
• Proficient interviewer – integrates others’ thought leadership.
• Shares images.• Forbes contributor.
Bill George – Harvard Business School
• Integrates press coverage (pageview journalism).• Links to headline news events.
Mark Anthony Neal – Duke University
• Blogger extraordinaire.• Significant audiences on Google Plus, Tumblr,
Facebook and YouTube
Karen Freberg – Louisville University
• Facilitates learning in the classroom.• Show school culture.• Displays thought leadership visually
The Keys to Mobilizing Ambassadors?
Communicators as Educators
Key 1: Be Proficient
Key 2: Get Buy-In From the Top
Key 3: Market Services
Key 4: Lead Trainings
Key 5: Evaluate and Follow-up
YOU?
Thank you!
Kevin AnselmoFounder / Principal, Experiential Communications
Twitter: @kevinanselmoTel: 1-919-260-0035
Email: kevin.anselmo@gmail.com
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