how to market using facebook places

P r e s e n t e d b y A n d r e w H s uP u b l i s h i n g 3 5 5

How to Market Your Business Using

What is Facebook Places?

Facebook’s location-based feature

Lets Facebook users checkin to places (eg. restaurants)

Lets users see where their friends are

Allows businesses to grow awareness and engage with customers

Ways to Use it

Discounts for Checkins

Eg. 15% off at Betsey

Johnson

25% off at Gap

Ways to Use it

Eg. “Play4Xmas”

campaign, leveraging events in shopping malls for fans to win free games

Turn fans into advocates through news feed

Leveraging Events

Ways to Use it

Creating Event-Specific Places

Eg. Sponsoring Sydney

Bike Film Festival, and have participants checkin at each “Onitsuka Tiger Check In Points”

Attendees who checked in at 3 locations and answered a question on facebook page have chance to win a bike

Ways to Use it

Daily Checkins

Eg. By placing wooden

Facebook icons on campus, the University of Kentucky hoped that the news feed from student checkins would help with recruiting HS students

Campaign also targeted towards educating about online-privacy

Ways to Use it

Facebook Places Leader Boards

Eg. Promoting UK

tourism through leader board of various landmarks

Encourages visitors to checkin everytime they reach a notable location; “a global guest book” for Britain

How to Get Started?

1. Find, create and claim your Place Page: Manually adding your own business, and then “claiming” it to edit information

2. Merge Facebook Places with your Facebook Page: Anyone who “Like” your page will be automatically connected to your Places Page. Allows you to update offers, links, status, as well as add maps and checkins to your main page.

3. Encourage checkins

4. Reward customers for checking in: discounts, coupons, deals, etc.

Thank you