how to make taco bell king of fast food
Post on 14-Jun-2015
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Preview:
DESCRIPTION
A NMDL presentation on a digital marketing campaign for Taco Bell.
TRANSCRIPT
How to Make Taco Bell King of Fast Food
By: Emma Nowinski
Approach
Goals
Crunch King of the Night! Pt. 1
Build Website Submit Creations Vote! Winner gets $10,000 3 months
Crunch King of the Night! Pt. 2
Turn website into CRUNCH KING HALL OF FAME
Nationwide $10 after 10 p.m. Video Submissions! Vote! Winner gets $10,000! 6 months
Budget
Why is this Effective?
Focuses on products, not dogs
Fun! Caters to target
market
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