how to make money with mobile marketing ! mani pessiani-14092013

How TO MAKE MONEY WITH mobile marketing !

Mani Pessiani-14092013

•EVERYONE HAS A•SMARTPHONE!

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Smartphones and Applications

40+ installed applications on device (average)

Source = Médiamétrie - IDC

247 million SMARTPHONES Shipped in Q2 2013

+52% YoY Change Q2 2012 and Q2 2013

72% of smartphone owners have used an application

janv-09 juil-09 janv-10 juil-10 janv-11 juil-11 janv-12 juil-12 janv-13 juil-130%

5%

10%

15%

20%

25%

30%

35%

40%

45%

AndroidiOSSymbianRIM

Operating Systems since 2009

•GOOGLE PLAY:

Launched March 2012.

Android Market, Google Movies, Google ebookstore , Google Music

1 Million Apps, 48 Billion Downloads

•APPSTORE :

Launched July 2008 with iPhone 3G

900 000 Apps, 50 Billion Downloads

•WINDOWS PHONE STORE:

Launched September 2011

160 000 Apps, 2 Billion Downloads

Application Stores

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The smartphone : the 1st Screen of our lives

69% use their smartphone before making a purchase

40% of the internet search comes from mobiles

Source = Google/IPSOS

70% have searched a product or a service on their smartphone

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Mobile but also Local and Social

70% consult social networks on their smartphone

85% look for local information on mobile

Source = Google/IPSOS + SNCD+TNS Sofres

60% would accept to receive location-based commercial offers

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Digital Loyalty on Smartphones

Source = INIT + SNCD

73% want promotions when using loyalty programs on smartphones

83% would like to have their loyalty cards stored in their smartphone

•SO LET’S •GET TO WORK!

A good mobile solution is first and foremost a simple idea, carefully developed, with results on sales and of which everybody talks about.

The Value Proposition

An integrated approach ensures the success of your

offer to the brand

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A Good Mobile Marketing Offer

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Full support in ideas and in the execution of a rich user experience

Specific contents in order to inform and entertain around your client’s brand and products

Innovative features to promote your client’s brand and products

A targeted approach to federate customers to your client’s brand

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Phase 1: ThinkingAnalyzing brand

problematic (visibility, promotion, customer

relationship )

Recommending the strategic scenario of the «simple idea» (a

content, a feature, an information, a

service...)

Create the user path and the interactions

with the brand and the community

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Phase 2: ProducingFunctional and

illustrated building of the application

Definition of the graphic interface and user

interactions

Creation of the embedded contents, promotions and geo-marketing modules

Multi-platform technical programming (iOS,

Android, Windows...)

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Phase 3: Communicating

Communication plan

Copywriting

Influential target identification

Community Management

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Then… Analyzing

Usage report (offline data consolidation)

Built-in Sensors

Most used features analysis

Consolidated volume of downloads on every

platforms

A Good Mobile Solution in 4 steps...

ConsultingMarket analysisBenchmarkStrategic

CreationErgonomics/UXTechnical SpecsGraphic Charter

DevelopmentApplicationInterface ManagementBack-Office flows

ServicesAnalyticsCommunicationMaintenance

•CASE STUDY

Mobile Marketing for Points of Sales

...At home ...In the street ...In points of sale ...At the checkout

An Innovative Solution Intended for Retail Brands

A COMPLETE SHOPPER EXPERIENCE...

Inquiring about the brand products

Planning to buy thanks to its friends advices on social networks

Following directions to the point of sale

Receiving promotions near the points of sale (Geofencing)

Using received informations to shop

Geo-locating to win loyalty points

Using its loyalty card

Redeeming its discount coupons and benefits

Catalogue and Points of sale

‣Search of Products/Service through the catalogue

‣Geo-location of nearby points of sale

‣Store Brand News access: new products/services, special offers, events...

‣Share of Product/service Information with the community on social networks (Facebook, Twitter...)

Traffic Generation and Promotion

‣Push of targeted Promotional messages near points of sale using geofencing

‣Use of dematerialized coupons: with automatic destruction once it has been used and real-time control of quantities

‣Digital Loyalty Card Loyalty program registration, Card integration, management of the account and benefits

‣Check-in and Reward in Points of saleChecking-in (QR Code scanning or iBeacons) in points of sale to gain points

‣Access to Exclusive benefitsConversion of points gained into goods: discounts, gift certificates, gifts...

Loyalty Program and Rewarding

Trafic et Promotion - Program Menswear

Backoffice Administration

A web interface to plan promotions for the store brand/franchise or the point of sale :

•Messages management (events, flash sales, info...) or promotions in Push mode

•Selection of the points of sale

•Available quantities

•Offer validity

•Statistics and Reports

•Open Data Integration (weather, traffic...) to optimize promotional offers

To always have efficient and available promotions...

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Nom de l’app

Driving traffic in McDonald’s restaurantsGeolocating restaurants and cinemas nearby and getting directions, showings, movie infos and trailers. Preparing the shopping list before going to the restaurant.

The Experience

COMMANDE ET PAIEMENT SUR LE MOBILE, RETRAIT EN RESTAURANT : CONFORT DE COMMANDE ET GAIN DE TEMPS POUR LE RETRAIT

Ouverture de l’Application

Constitution de commande

Retrait de commande Easy Order

Sur le mobile En restaurant

Choix du restaurant le plus proche grâce à la géoloc + rayonnage d’1km

Confirmation de commande + validité : La commande est valable 30min

Confirmation de Paiement et Envoi de la commande en restaurant via le mobile : génération d’un code de commande.

SMS de rappel / push notif 10min avant la fin de la période de validité si le numéro de commande n’a pas été utilisé

Paiement sur le mobile via1.Numéro de CB renseigné2.Compte virtuel type Paypal3.Carte de Paiement rechargeable via le web (et/ou via NFC)

Activation de la préparation de la commande via AirPad à l’arrivée en restaurant

Consommation sur place ou à emporter

Consommation sur place ou à emporter

Example of The Customer Journey

2. Make Order

3. Pay Order

1. Start App

ORDERING ON THE MOBILE APP

4. Confirm Order

ARRIVAL IN THE NEARBY RESTAURANT

5. Geolocalisation

6. QR Code Scan

ORDER PICKUP IN THE RESTAURANT

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WHAT IS NEXT?

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iBeacons in Retail

Wearable Devices: iWatch

Wearable Devices: Google Glasses

Biometrics on the Go

Biometrics with Apple TouchID

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THANK YOU…ANY QUESTIONS?