how to leverage linked in in your sales & marketing plans for ellevate

How to Leverage LinkedIn in Your Sales

& Marketing PlansA Presentation for the Ellevate Membership

LinkedIn Member Stats• 400 Million members worldwide – 30% in U.S.• 46% have a 4 year college degree or higher• 21% have a household income of $75,000 or higher• 41% of those U.S. internet users with incomes in excess of

$75,000 say they use LinkedIn• 41% of people worth at least $1M say they use LinkedIn• 48% of LinkedIn members have some form of a decision-making

position. 9% of people in a decision-making role list themselves as the owner of their own business.• People aged 30-49 are the most likely to use LinkedIn, with 32% of

internet users being active. Next is the 50-64 age demographic, with 26% of internet users being active on LinkedIn.

A Disconcerting Stat

The average number of connections for US women on

LinkedIn: 101

Women = 40-45% of membership

Foundation of LinkedIn

Men and LinkedIn

Women Do Relationships Better

Hunting AND Farming

HuntingFeatures and Tactics to Make you Money Tomorrow

Network

Advanced Search

Advanced Search Uses• Finding new Prospects• Finding hiring manager at potential Employers• Finding connections into a potential Employer• Finding new vendors or suppliers of services for

business• Finding service providers for personal• Finding potential sponsors for nonprofits• Finding how you’re connected to potential major donors• FINDING ANY TYPE OF PERSON YOU WANT FOR ANY

REASON!

Sophisticated Search Variables• IN TITLE: training OR sales OR marketing OR recruitment OR

development OR CEO OR CFO OR CMO OR CIO OR "social media" OR Chief OR advisory

• RELATIONSHIP: 2nd Connections• LOCATION: United States or Canada• INDUSTRY: Financial Services OR Investment Management• SENIORITY: Director or VP or Manager OR CXO• CURRENT COMPANY: “Ameriprise Financial Services” OR “Northwestern

Mutual” OR MassMutual OR LPL OR “Lincoln Financial Group” OR Voya OR “Raymond James” OR “Securities America” OR “Cambridge Investment Research” OR “Waddell & Reed” OR NFP OR AXA OR “SagePoint Financial” OR “HD Vest Financial Services” OR “PRINCOR FINANCIAL SERVICES” OR “Royal Alliance Financial Services” OR Commonwealth

Search ResultsIf you have the sales skills to get introduced

and seal the deal, LinkedIn will give you all the warm leads you need!

Automate!

LinkedIn Ninja Lead Generation System• Respond to every invitation to connect – Not target

market, ask why; Target market accept and follow up with thank you• Develop Advanced Search for target market. View profiles

of target market every day. If they look back, invite them to connect.• Focus Search Results on 2nd Degree. Invite target market to

connect.• Identify Connections who are COIs to target market. Look

for their Connections who are target market and invite to connect.• Follow up, follow up, follow up thank you to every new

connection.• Regularly send “check up” messages to target market

connections.

FarmingBranding and Marketing to Grow Business that is Harvested Later

Profile• Don’t just follow LinkedIn• Think strategically about

what each section could be used for• Use Media• Your Headline is not your

Title!• It’s never “finished”

Go to LinkedInNinja.com/Ellevate to get FREE Profile Tips

Profile

Your Profile is NOT about YOU!

Profile

What makesyou different

from everyoneelse like you?

Status UpdatesThe content you share and the manner in which you share it, speaks to your

brand.

Status Updates - Comments

2x+ Visibility Opportunities inComments vs. Status Updates

Pulse Articles

Pulse Articles• Complete article publishing platform for articles that any

member can write• Includes ability to format text, add images, add videos, and

most of what you could do on a blog• Articles have sharing capabilities beyond LinkedIn• Articles can be elevated by LinkedIn editors to increase visibility• Articles can be found by those you don’t know through an

independent mobile app• Readers can comment• Readers can follow your content WITHOUT connecting with you• AND….

Pulse Articles

ANALYTICS!

Pulse Articles

Company Pages

Sponsored Status Updates

Sponsored Status Updates

CPC Averages $4-6/clickCPM Averages $25/1,000

Personal Messaging

THERE’S MORE!!!Visit

http://LinkedInNinja.com/Ellevate

for more free training