how to lead and really understand digital
Post on 19-Jun-2015
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- AND BOLDLY GO WHERE NO MAN HAS GONE BEFORE
HOW TO LEAD AND REALLY UNDERSTAND DIGITAL
J. BOYE BRIAN BENTZEN
HEAD OF CONSULTING @BRIANBENTZEN
#JBOYE14
DIGITAL BECOMES BUSINESS CRITICAL
THE DIGITAL PROFESSIONAL
THE PROBLEM
OUR GALAXY MAPPED
HOW TO USE IT
WE ASKED THE DIGITAL PROFESSIONALS
THERE ARE NO CLEAR RULES
GOVERNANCE
DIGITAL KPIS ARE NOT WELL DEFINED, NOT VISIBLE AND NOT ACTED UPON
BUSINESS
BUDGET FOR MAINTAINING, SUPPORTING AND EVOLVING DIGITAL IS NOT ADEQUATE
RESOURCES
INTEGRATIONS DON’T WORK SEAMLESSLY ACROSS PLATFORMS
PLATFORM
CONTENT IS NOT UP TO DATE, NOT WELL WRITTEN AND DOES NOT SUPPORT THE END USE
PRODUCT
ORGANISATIONAL ROUTINES & HABITS DON’T SUPPORT DIGITAL
CULTURE
WHAT DO YOU THINK?
THANK YOU
JBOYE.COM/BLOG/A-MANIFESTO-FOR-THE-DIGITAL-DIMENSIONS/
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